I was just listening to some Acadamy... telelecture by Keith Ba and Tom Be talking about upselling to the standard $2999 conference/coaching package. It was mentioned that the information to make 100k can all be found in a $20 eBook, but some people need the inspiration of a conference and the accountability had by a coach staying on your tail, walking you through the steps. That coach they mention, can be a housewife they have given the $20 ebook.