I'm trying to run a download gaming offer I seen on Epic and wants to know would I get scrub if I was to target male from the age 15-17 on Facebook. I'm using keywords and also using CPM bidding, I got one conversion out of 2 clicks only 50% conversion rate running a test on male demo 24-44. However the ctr was awful only managing 0.006. I want to go lower on Facebook but concern about getting scrub....Does scrubbing occur when it comes to download Gaming Offers.
Regarding Promoting Gaming Offers On Facebook
- Thread starter andyjean17
- Start date
Unfortunately with gaming you need a CTR of at least 0.2 on the USA demo to get clicks cheap enough to make it worth while. Work harder on your ad copy and pics.
Something being worthwhile is purely subjective. Theres no wrong or right.
By having a high ctr its possible to make a much wider range of offers profitable and hence more worthwhile. I find ads that have shitty ctrs of 0.15 or less don't last long and the range of offers you can promote is limited because you have to find offers that achieve a high epc. Not all gaming offers can achieve epcs of 20c or over.
I can get ctrs of 0.2% and above and still make an offer like dark orbit profitable even though it is saturated to fuck and the epcs on fb for that offer are really low. You'd never be able to promote an offer like that on a ctr of less than 0.2% because the margins would be really slim.
think before you type Nick
oooh the good ol' days of promoting gaming on fb. long before it got saturated by chumps.
Anyone remember Dark Orbit, GodsWar, Rappelz, Flyff, Gamevance back in the day? Back when "any gaming offer" was approved by fb. haha.
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@andyjean17: Your first goal should be to bring up your CTR. Test MANY images (including screenshots from game) and also see what's working for others to get some ideas. Once you have an image with nice CTR, try to get SIMILAR THEMED images. Once you have those, try to find which of the ad combinations have the what EPC, and bid accordingly.
In USA, gaming is relatively tough, unless you own the offer (in which case your CPA goal would be muchhhhhh higher, like Zynga).
Back in the day, I remember France being the most profitable, followed by Italy, Spain, UK and Germany...and USA being the LEAST PROFITABLE.
In terms of volume, I recall USA having the most volume (obviously) followed by UK, France, Italy, Germany.
If you are a newbie, I recommend avoiding USA and going for France or Italy. Much cheaper to test, less saturated and overall easier to work with.
Let me know if you have any SPECIFIC questions.
Hope this helps!
Anyone remember Dark Orbit, GodsWar, Rappelz, Flyff, Gamevance back in the day? Back when "any gaming offer" was approved by fb. haha.
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@andyjean17: Your first goal should be to bring up your CTR. Test MANY images (including screenshots from game) and also see what's working for others to get some ideas. Once you have an image with nice CTR, try to get SIMILAR THEMED images. Once you have those, try to find which of the ad combinations have the what EPC, and bid accordingly.
In USA, gaming is relatively tough, unless you own the offer (in which case your CPA goal would be muchhhhhh higher, like Zynga).
Back in the day, I remember France being the most profitable, followed by Italy, Spain, UK and Germany...and USA being the LEAST PROFITABLE.
In terms of volume, I recall USA having the most volume (obviously) followed by UK, France, Italy, Germany.
If you are a newbie, I recommend avoiding USA and going for France or Italy. Much cheaper to test, less saturated and overall easier to work with.
Let me know if you have any SPECIFIC questions.
Hope this helps!
Errrm I have never had any gaming offer refused on facebook. Not sure what you are talking about? I don't think they allow gamevance though.
once again, no...
on a majority of my gaming campaigns i get .30-.40 EPCs. Having a high CTR and a low CVR in this case most likely means you dont know how to target your campaign and will most likely result in shitty quality which gets you kicked off the offer. I was achieving .40+ EPCs on dark orbit a few months ago before the campaign got canceled due to network wide shitty pub quality. lol@ using in-game gun pics for every gaming campaign, having high CTRs for a few days, and getting kicked off for bad quality after a week for any sort of volume (what a majority of you guys are doing). Actually try capturing the essence of the game in your ads and you will see that the low epcs are mainly your fault
do you really think that?
Firstly Nick. I have rarely used any in game gun pics unless they are actually from the game. I've seen the ads you mean though and yes they are incredibly poor.
Secondly I think I have seen your ads. They last all of 24 hours, before they are blown out of the water for their shitty 0.06% ctrs. I believe you when you say you achieve 40c epcs though but the ads seem very short lived.
As for quality, never had any issues with significant volume on pics unrelated to the game. Never been kicked off an offer for rubbish quality. Been kicked off for mistakes in age targetting but then asked to come back when the targetting was rectified.
Do I think they were HUGE? (in terms of volume) Yes.
Do I think they are now blacklisted? Yes.
Do I think you can still run those offers by cloaking/staying under the radar? Yes.
Do I think it's possible to do mid 6-7 figs on gamevance/playsushi by cloaking/staying under the radar? Possible, but much harder than it used to be.
Just started promoting gaming a while ago and getting high CTR means everything as far as I can tell up till now. Also, as said before, try A LOT of images. My ads with highest CTR's are the ones with images you wouldn't expect it from. Also, mention what type of game it is (strategy, shooter, ...), very important in terms of quality.