SEO traffic is normally 1.7%-1.9% on keywords with Google match level index scores of 300+. On strong keywords with 1000+ match score, CR can hit 3.5-4.5%.
As always, with email promotion via a list based opt-in mechanism with several Force Factors will see higher (approx 5-10%) but that all depends on your systematic processes. Please send me a PM if you need more info as I don't feel comfortable discussing here in public.
ok I see, I got a lot of traffic on a generic name and my conversion there is very low, So i am not sure what to do with it.
I guess on page testing will do the trick