Selling advertising

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efeezy

efeezy

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Oct 5, 2007
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Why is it so difficult to sell advertising on a site? I get have a couple sites, with very good traffic, SERPS etc. I have a nice looking advertising page and rate sheet I created. I probably get at least one request per day for a quote. My prices aren't astronomical, but people never pull the trigger.

I give them all the data for the sites, explain the benefits bla bla bla, the normal routine.

What could I be doing wrong or doing better to get the people who request pricing to stroke a check and sign up?
 


Give these a read:

Hardball Selling - Robert L. Shook
[ame="http://www.amazon.com/Hardball-Selling-Shook/dp/1402201079"]Amazon.com: Hardball Selling: Shook: Books[/ame]


How to Close Every Sale - Joe Girard w/ Robert L. Shook
[ame="http://www.amazon.com/How-Close-Every-Sale-Girard/dp/0446389293"]Amazon.com: How to Close Every Sale: Joe Girard, Robert L. Shook, Robert Casemore: Books[/ame]



How to Master the Art of Selling - Tom Hopkins
[ame="http://www.amazon.com/How-Master-Art-Selling-Hopkins/dp/0446386367"]Amazon.com: How to Master the Art of Selling: Tom Hopkins: Books[/ame]


This one is EXCELLENT for getting prospects:

Successful Cold Call Selling - Lee Boyan
[ame="http://www.amazon.com/Successful-Cold-Call-Selling-Examples/dp/0814477186"]Amazon.com: Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer: Lee Boyan: Books[/ame]


If you absorb the knowledge from these 4 men and put it into practice you should do well in most any business endeavor.

As Marketers, it behooves us to master some the above techniques.
 
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