SEO Rep Management Guy Turns Down $2mm on Shark Tank



Great idea, but I'm not sure how effective this is. When I search for someone, I don't give a fuck about the first page of Google. I'll go to page 2, 3, 8, 20, till I find their dirtiest secrets. While this tool might bring your best pages to page 1, what's to say that your employer won't go to page 2 or 3 to find the less appealing shit. I'd rather hire Nanexo to ddos the shit out of my dirty pages and boot them out of the top 1,000.
 
Not impressed. Their site just tells you where to build profiles. Haha. Plus, no blackhat!

https://brandyourself.com/info/about/philosophy

What we do:

Help you create relevant content search engines actually value ("White Hat" SEO).

Help you publish a hub. We provide you with an optimized profile you can populate with relevant content about yourself (bio, work experience, education - anything important to your web reputation).
Help you create new relevant results.
We show you credible places you can create content across the web, and help you make sure they're as relevant as possible so they rank high for your name.
Help you optimize existing results.
We help you make sure all of your content is not only as relevant as possible, but crawlable, accessible and easy for search engines to find and rank. This can be as simple as instructing you to use your actual name instead of a nickname nobody would ever search for, or as complicated as showing you how to change the structure of a URL so its easier for search engines to understand.
Help you put your best foot forward. You've worked hard building your reputation offline.
While other reputation services concentrate on manipulating results in the short-term, our service helps you make sure your online reputation is actually reflected in the long-term.
Click to expand...

What we don't do:

Promote "Black Hat" tactics that try to trick search engines into giving better rankings.

Auto-create any content or profiles on behalf of our users in an attempt to get them more results. This is web spam and doesn't help the user or search engines. This is poor online reputation management.
Auto-generate links across the web in an attempt to build false credibility for our users. While other reputation services spend resources building "spammy" links, search engines eventually catch on. If you're building highly relevant information, you'll build natural links and won't have to fake it.
Use any other "Black Hat" techniques including keyword stuffing, cloaking, link farming, etc.
These types of tactics attempt to get better rankings without actually improving the relevancy of a site. Not only are these tactics unethical, they get you banned from search results and actually end up hurting your online reputation.
Guarantee results. We can't guarantee your links will rank higher - no one can, that's not how search engines work. We can guarantee that if you follow all our steps, your results will be as search engine friendly for your name as possible, which gives it the best possible chance of ranking higher and reinforcing your online reputation.
Click to expand...
 
The service is "Brand yourself"?

If so it's like "Reputation Management" if Moz offered it, it's an absolutely useless, sanitised piece of shit.

I had a free account to play with it, and it's basically a rank tracker for your keyword, and then it encourages you to make loads of web 2.0s. It then scans the on-page elements, and ticks if you've included keyword in parts like title, h1 etc. Gamification ya'll!

Good luck managing your reputation with some basic on-page, a bunch of crappy 2.0s and no backlinks for a competitive term! Heh.
 
insectlife said:
The service is "Brand yourself"?

If so it's like "Reputation Management" if Moz offered it, it's an absolutely useless, sanitised piece of shit.

I had a free account to play with it, and it's basically a rank tracker for your keyword, and then it encourages you to make loads of web 2.0s. It then scans the on-page elements, and ticks if you've included keyword in parts like title, h1 etc. Gamification ya'll!

Good luck managing your reputation with some basic on-page, a bunch of crappy 2.0s and no backlinks for a competitive term! Heh.
Click to expand...

Isn't that most of what people pass for SEO today?

A bunch of gay web2.0s and hopelessly running through pathetic BSTs hoping that one provider doesn't whore the bejesus out of his "blog network" yet so that you have a shot in hell to stick?

Oh SEO. It's like a dumb, dead baby.
 
I think you are focusing on the wrong part of this.

Yeah, if you have any decent seo / im knowledge this software is a piece of shit.

But most people don't.

A better thing to discuss would be:

"How the fuck did they get to a point where someone offers them $2m for 25% of their company and still they can turn it down. Even when you could build the same software for under $50k."

Or in other words: "What kind of marketing did they do to get to where they are as a business?"
 
insectlife said:
The service is "Brand yourself"?

If so it's like "Reputation Management" if Moz offered it, it's an absolutely useless, sanitised piece of shit.

I had a free account to play with it, and it's basically a rank tracker for your keyword, and then it encourages you to make loads of web 2.0s. It then scans the on-page elements, and ticks if you've included keyword in parts like title, h1 etc. Gamification ya'll!

Good luck managing your reputation with some basic on-page, a bunch of crappy 2.0s and no backlinks for a competitive term! Heh.
Click to expand...

This is what Reputation.com has set up and they quickly took over the ORM space (with a low quality and inferior product). If you ask me it's the right way to go about this, but as you said the results are shit.
 
Vadym said:
Isn't that most of what people pass for SEO today?
Click to expand...

Make no mistake about it - SEO is a PREREQUISITE for reputation management.

Keep in mind, with ORM you're not promoting just one url like typical “SEO”. You're promoting at least 10 URLs at a time with various tactical executions on each one of them to get the tough negative URLs out of there.

Not to mention monitoring all urls for a given keyword... I actually had an in-house team developing this until a company restructuring two years ago, so thank you serpwoo for being a valuable tool for this.

I agree, this service and the others similar are definitely bullshit cookie-cutter crap solutions. Anyone with a real orm issue will not see any real benefits from those kinds of services.
 
Last edited:
You must log in or register to reply here.
Top Bottom