Short rant: I hate Yahoo!

AffApprentice

AffApprentice

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Nov 19, 2009
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Yahoo! has got to be the stupidest fucking company in the world. Seriously. I could go on for paragraphs about how much I hate this company, but I'm short on time and ready for bed so I'll just relate one quick anecdote:

I'm promoting an offer that just opened up to the UK (was previously US and Canada only), so I think "Cool, I'll just go into my YSM account and add UK to the targeting." Except YOU CAN'T FUCKING DO THAT because Yahoo! does some ridiculous, 100% illogical, purple logo retard, holy-shit-how-are-you-still-in-business BULLSHIT where you can't add countries that are out of your "Entire Market" (wtf does that even mean?) which in my case is apparently US / Canada. I can go to my Admin section and see quite plainly that that's my "Entire market" but there is no way to change it.

I'm trying to spend more money with them and "globalize to the next level" my campaign, but Yahoo!'s stupidity has thwarted me. Good thing it's just a small spend experiment (that will soon go to no spend).

Rant over.
 


Yeah you have to create another account on the Yahoo UK platform (which charges you in euros if I remember right). It's pretty fucking retarded.
 
I also can't get my head around this retarded strategy of them. They don't have an office in Belgium, which somehow means that it's impossible for them to allow advertisements shown to Belgian visitors. How stupid is that?
 
AffApprentice said:
Yahoo! has got to be the stupidest fucking company in the world. Seriously. I could go on for paragraphs about how much I hate this company, but I'm short on time and ready for bed so I'll just relate one quick anecdote:

I'm promoting an offer that just opened up to the UK (was previously US and Canada only), so I think "Cool, I'll just go into my YSM account and add UK to the targeting." Except YOU CAN'T FUCKING DO THAT because Yahoo! does some ridiculous, 100% illogical, purple logo retard, holy-shit-how-are-you-still-in-business BULLSHIT where you can't add countries that are out of your "Entire Market" (wtf does that even mean?) which in my case is apparently US / Canada. I can go to my Admin section and see quite plainly that that's my "Entire market" but there is no way to change it.

I'm trying to spend more money with them and "globalize to the next level" my campaign, but Yahoo!'s stupidity has thwarted me. Good thing it's just a small spend experiment (that will soon go to no spend).

Rant over.
Click to expand...


You lazy fucker
 
I wouldn't say the guy is lazy. That is in fact a stupidity on Yahoo's part. Why the hell should one contact them to add UK etc. So easy to target multiple countries elsewhere. Major FAIL there.
 
I was frustrated and in a hurry last night but I should have mentioned that I GOOGLED (hooray for a smart company) the entire internet + Yahoo's pathetic help site for the answer to my question and came up empty handed. I tried searching half a dozen different ways, then got fed up an posted her... and got the answer. (WF is awesome.) Lesson learned: if you can't make something work on YSM, go to a completely unaffiliated forum and ask for help. I'm sure all 75 of YSM's other advertisers figured that one out...

Here's another gripe: what' is YSM's vanity URL? Call me retarded (and I'm sure some of you will) but I can't find it anywhere. Every time I access my account I google "yahoo search marketing" or the like. Also, have you noticed that when you want to get started with them as an advertiser they throw like 4 seemingly identical options / products at you, each of which shows an 8-10 step setup process? Again, stupidest company in the world.
 
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