Should I Capitalize the 1st Letters in my URL?

[YoureInLuckNow]

I am a super-newbie so expect a super-stupid question....but I want some professional advice and biased and unbiased opinions.

I have a web site called You're In Luck Now. (online bingo reviews etc.)

My question is this:

When promoting the URL in email, online etc. should I capitalize the 1st letter of each word or keep it all small caps?

eg. youreinlucknow vs. YoureInLuckNow

I Just want sense of which looks better, whether it matters or if I should just give up now for asking such a stupid question?

Thanks in Advance,

Rob
(Lucky Bob)

 

[xmcp123]

The answer is the same as it will always be: SPLIT TEST.

Personally I would expect that proper capitalization(without the www) would do better, but that's simply a personal opinion. The masses are somewhat unpredictable and weird things will do better/worse. The only way to know is test.
One batch without upper case, one without. Different tracking IDs. Do this for multiple days, then take the one performing best.

 

[YoureInLuckNow]

Thanks xmcp123.
Logical.

Will do.

Thx.
Rob

 

[C.Rebecca]

I don't think Capitalization makes any huge difference...

If this is your domain name, I would advise you to keep everything in lowercase, otherwise it becomes a little annoying to type upper case 1st letter every time.