Nope not a Idiot. It's time for a change.
With almost 15 years in the brokerage business prior to developing a lucrative online business in 2000, I was shocked to find out that not only did I need to pay money 'upfront' for traffic but had to pay based on the traffic providers auditing and revenue tracking stats!
I don’t know about you, but to me this was a license to steal! It's just not good business imo. I thought things would definitely turn around in time (like a third party escrow system) but it didn’t and now 10 years later we are at the mercy of large PPC’s and Ad Networks.
I still have that gnawing feeling deep in my gut as I did 10 years ago when I think of three things:
1. No third party escrow service?
2. No third party tracking and revenue-auditing platform?
3. No means of reconciliation if advertiser’s unique, non unique IP and revenue numbers do not match traffic providers?
Don’t know about you -but Ouch, Ouch and Ouch.
Sure in the big picture what does it matter if it costs 170k to make 70K? But then I think -who really deserves the lion's share ??.