Some Arb Questions here...

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Reefer420

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Oct 23, 2006
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Hey everyone - I'm a noob here, found this site a few days back and started
learning about PPC arb and set up a few sites. I'm breaking even right now
but I had a few questions regarding it (i can't seem to find the answers to
these on the other 'noobie help wanted threads')...

1)How can you find what the Click payout on adsense actually is? Today i
had a click which only paid me 28 cents when the keywords I targeted in 7serach all have CTR of $3+ in adsense! How do I determine how much Adsense will pay for my clicks? I wouldn't mind paying 25 cents to make $3 a click- but if I'm only getting 28 cents then I'd keep my cap at 6 or 7 cents!

2) For outlier keywords in 7search, does it make sense to bid 6 cents on the keywords even if you are the highest bid by far? What I mean is- does 7search cap the bid at 6 cents, but if the next highest bid is 1 cent, have me pay 2 cents- with 6 cents as a cap?

3) Which search engines does 7search list your ads on? I would like to be
able to search for my topic and make certain that my ad is coming up...

4) When adding thousands of keywords to your keyword lists, how are these
keywords targeted enough to your page to keep users clicking? Or are you
guys only talking about more general topics to which lots of keywords are
relevent? For example - a specific health care problem, well you couldn't
really put keywords not related to it, right?

5) This is important to me- how do I know if I am being smart-priced? is there a threshold that Google uses? I have a 66% click through rate
(noob here- just started a few days back) but of course I clicked to check
up on how things were looking quite often (while at my 9-5 job, at home,
and elsewhere- so my IP was different each time- I didn't click on ads
though)... now my stats look like this:

Page impressions 217
Clicks 20
Page CTR 9.22%
Page eCPM $30.46
Earnings $6.61


Is this enough to be smart priced? I really should only have 40 or so clicks and a 66% CTR... I haven't clicked on ads myself, so thats the correct earnings.


You can check out one of my starting sites:

www.newyorkcityrealties.com

How is the layout? (yes I am using the web 2.0 banner site :P )

Thanks for looking- Hopefully I'll learn enough on here soon to give back!
 
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Reefer420 said:
Hey everyone - I'm a noob here, found this site a few days back and started
learning about PPC arb and set up a few sites. I'm breaking even right now
but I had a few questions regarding it (i can't seem to find the answers to
these on the other 'noobie help wanted threads')...

1)How can you find what the Click payout on adsense actually is? Today i
had a click which only paid me 28 cents when the keywords I targeted in 7serach all have CTR of $3+ in adsense! How do I determine how much Adsense will pay for my clicks? I wouldn't mind paying 25 cents to make $3 a click- but if I'm only getting 28 cents then I'd keep my cap at 6 or 7 cents!

2) For outlier keywords in 7search, does it make sense to bid 6 cents on the keywords even if you are the highest bid by far? What I mean is- does 7search cap the bid at 6 cents, but if the next highest bid is 1 cent, have me pay 2 cents- with 6 cents as a cap?

3) Which search engines does 7search list your ads on? I would like to be
able to search for my topic and make certain that my ad is coming up...

4) When adding thousands of keywords to your keyword lists, how are these
keywords targeted enough to your page to keep users clicking? Or are you
guys only talking about more general topics to which lots of keywords are
relevent? For example - a specific health care problem, well you couldn't
really put keywords not related to it, right?

5) This is important to me- how do I know if I am being smart-priced? is there a threshold that Google uses? I have a 66% click through rate
(noob here- just started a few days back) but of course I clicked to check
up on how things were looking quite often (while at my 9-5 job, at home,
and elsewhere- so my IP was different each time- I didn't click on ads
though)... now my stats look like this:

Page impressions 217
Clicks 20
Page CTR 9.22%
Page eCPM $30.46
Earnings $6.61


Is this enough to be smart priced? I really should only have 40 or so clicks and a 66% CTR... I haven't clicked on ads myself, so thats the correct earnings.


You can check out one of my starting sites:

www.newyorkcityrealties.com

How is the layout? (yes I am using the web 2.0 banner site :P )

Thanks for looking- Hopefully I'll learn enough on here soon to give back!
Click to expand...

1.) check https://adwords.google.com/select/KeywordToolExternal choose the Cost and Ad Position estimates in the dropdown. put in 0.50 in the box and add your keyword and see what it brings up. You should be looking for 0.45-0.50 and 4-6 or higher rankings (7-10 - 11-14 ect). Wont be a perfect match, but closer than any other tool I've found. (thanks to DruSam for helping me with this).

2.) IMO, your .02 bid might be #1 in the 7search spot, but their affiliates might only be #20 or so. I always try to hit .06 or at MOST .10 per click. gives a good ranking in the affiliate network as well.

3.) not sure the exact ones. someone else may know.

4.) make your page target 1-2 HIGH paying keywords. purchase clicks from 7search for LOWER cost keywords that are relivent to your site. Don't trail too far off because users might click to come to your site, but then get there and not see what they are looking for, or even CLOSE to what they are looking for.

5.) Your CTR seems fine. Just make sure you have some other sites using adsense that are not arbitrage related. If you notice your clicks going from .30 per click to .05 per click, odds are you have been smartpriced. take the site down for a week or so, and it should go back to normal. (so ive been told).
 
Thanks! I like your DollarExposure idea btw- I'm on the same track..trying to find time to set up some arb sites, a couple of drop-shipping sites I have deals on for, study for the CFA, and work full time. The funny thing is the only one of those I enjoy doing is working on my pages!

I'm still a little confused at this- I had read DruSams quote before "You should be looking for 0.45-0.50 and 4-6 or higher rankings (7-10 - 11-14 ect). Wont be a perfect match, but closer than any other tool I've found."

but do you mean that the .45 - .50 is the estimated payout? I guess if .45- .50 gets you a #1 spot it means the payout is really low... and the lower down the list the .45 - .50 is (ideal would be higher than 4-6 spot?) the higher the payout will be.. Man was I disapointed when I saw that the $13 CTR was not for content and was for advertisers LOL.

Right now I'm working on some domains I bought up- like the one I posted before - as well as an 'information portal' site, where my topics are all subpages under the main one. My goal is to have a lot of pages all linked through the main page 'portal' - I am finding domain names make a difference, but not so much when you are doing arb, as long as your parent page domain isn't too spammy sounding...
 
the .45-.50 is the estimated cost it would be to get that position in the google ads. so if you were buying adwords, you would be paying .45-.50 for a 4-6 position or a 7-10 position. This means, google will take its cut from that cost, and youll get your cut. So, if you have a keyword showing .49 for a 7-10 position, that means its MORE than that for a 1-3 position (this means youll get more).

I had a keyword I targeted, was .46 for 7-10 position, and I had 3 clicks (cost me 16 cents) and I made 1.14 on the three clicks (.98 cent profit). Now, imagine this on a LARGE scale of 100-1000 sites.

The portal page is a good idea for arb. buying specific domains would be good to build the sites and let them gain SE traffic. (which is the goal of my dollar exposure site. not arb sites. arb sites arent going to be included in the DollarExposure 1.00 per day goals).

Make your domain good though, like INFORMATION______.com or something similar to this. this way, people will see it, and not be afraid to click the links. also name the page you are linking to with your keyword (instead of index.html name it keyword.html). will also help with ads showing relivent.
 
yep- all the sub pages are keyword.html.

anyone looking at my site- can you see any violations of adsense- I would rather not get banned as I use this account for some more legit e-commerce sites.

I am trying to approach this much like investing- I think I am going to diversify my methods as much as possible to avoid hot and cold streaks. I'm breaking my arb sites into sectors much like the S&P500 - if I can get a few in each sector then it is less likely that I will be over concentrated in something once it gets too saturated.
 
yea, put a border around the top image or put a line under it to seperate it from the ad (i like this placement btw. you might also try it with the ad on the top on a different site to see if it makes a difference).

also, put a line border under the pictures at the bottom to seperate them from the ads.

other than that, it looks good. Good idea keeping a few sites for each sector. will better you in the longrun. I jump from topic to topic and it seems like HUGE differences, but I like to keep things different. Just dig and test. youll find good niches noones touching yet.
 
Thanks again- so a border around the pics is fine? I think a black border would look better than a line... what a pain- I thought that wouldn't be a problem- oh well.
 
DeVore makes a good point in not trailing too far off on keywords. I think some people get keyword happy and start collecting irrelevant keywords. The more relevant the keywords are the more likely you will get click-throughs on the other side.
 
aeiouy said:
DeVore makes a good point in not trailing too far off on keywords. I think some people get keyword happy and start collecting irrelevant keywords. The more relevant the keywords are the more likely you will get click-throughs on the other side.
Click to expand...

Yup, I put a few arbi sites one late night and just used the 7search suggestions. I was looking at their performance and they were sucking, so I looked at their keywords and there were some irrelevant ones in there that were just eating up my money. Went through the keywords of my sites and cut my daily costs in half and my revenue stayed the same.
 
you're layout is HORRBILE. You need 40%+ CTR and that layout wont do it. Ditch that shitty NYC pic... put a 336x280 with blue links above the content, blend it.


$100 consulting fee please.
 
I didnt' think it was so bad... well I guess it did only take 10 mins to create.

I thought the idea was to put the text ad under the pic- so you are saying instead of a pic with an Adsense text ad underneath, just ditch the pic and place a Adsense Image ad in its place?

What about the adsence links near the bottom? same thing?

Thanks
 
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Jesus christ you are mentally slow. Here is your layout now:

PIC TEXT TEXT
AD TEXT TEXT TEXT

TEXT TEXT TEXT
TEXT...


This is what it needs to be

AD

TEXT TEXT
TEXT TEXT

There you go genius.
 
LOL thnx - I knew that smartass, I wanted to know if you were referring to using an adsence image ad or just a pic w/ an adsense text ad on top...

I can't view Adsense examples here at work, so I can't see how the image ads look.

Thanks for the ideas though
 
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