split testing on facebook?

AffApprentice

AffApprentice

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Nov 19, 2009
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if i create 10 ads in a fb campaign, the first one or two to get a click will skyrocket in impressions at the expense of all the others.

but for all i know, one of those ads could have yielded a higher ctr. it's just never getting a chance because fb isn't letting it impress.

i suppose one solution would be to pause the ads that are getting clicks until the others have had a chance to have at least 1k impressions. seems like a bad idea to me but i can't think of anything else except maybe raising my bid on the others?

anyone run into this problem?
 


@mailinatorm2 - yeah i considered that but it seems extremely impractical.

i'm actually getting fed up with FB's shitty system to the point that i'm considering asking for a rep. i'm not running anything shady anyway, so the risk seems minimal. i'm tired of wasting hours waiting for DISapprovals, then waiting hours again, mysteriously getting 0 impressions on active campaigns, etc.
 
AffApprentice said:
@mailinatorm2 - yeah i considered that but it seems extremely impractical.

i'm actually getting fed up with FB's shitty system to the point that i'm considering asking for a rep. i'm not running anything shady anyway, so the risk seems minimal. i'm tired of wasting hours waiting for DISapprovals, then waiting hours again, mysteriously getting 0 impressions on active campaigns, etc.
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sup man. PM me what kind of offers/demographics you are dealing with and where your pushing them and i can help you out
 
no one does split testing anymore, it's outrageously boring and time consuming.
 
If I have something I know is going to win but doesn't take off for whatever reason I'll delete and submit it again until it does. Trust your gut but trust what your stats are saying too. If you resubmit it 5 times and it shits the bed everytime people probably aren't keen.

Raising the bid to resurrect sometimes works too but not worth it if you have time to resubmit.
 
ruins411 said:
If I have something I know is going to win but doesn't take off for whatever reason I'll delete and submit it again until it does. Trust your gut but trust what your stats are saying too. If you resubmit it 5 times and it shits the bed everytime people probably aren't keen.

Raising the bid to resurrect sometimes works too but not worth it if you have time to resubmit.
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highly depending on if you have automation or not. if you dont want to spend time resubmitting to get them to work, throttle bids .1-.2 cents until you start getting decent traffic. if its not profitable scale down the bids. if you lose a lot of traffic from going down then that probably means that bidding low wont work- or you can just resubmit your ads and hopefully get fair volume
 
Don't assume you are going to get $2 CPC's. If that is true, then you need better images and ad copy. Test 5 images and 3 ad copies at a time, keep the winners and pause the losers. Simple. The beauty of CPM is that you are paying a flat amount, so you are constantly trying to improve your CTR against a steady stream of traffic instead of gaming the CPC's to get impressions.
 
JoshTodd said:
Don't assume you are going to get $2 CPC's. If that is true, then you need better images and ad copy. Test 5 images and 3 ad copies at a time, keep the winners and pause the losers. Simple. The beauty of CPM is that you are paying a flat amount, so you are constantly trying to improve your CTR against a steady stream of traffic instead of gaming the CPC's to get impressions.
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i usually have a few hundred ads in a single campaign. it helps from dying CTR.
 
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