Starting my affiliate network... advice

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JasonBentley

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Jan 24, 2009
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Hey Guys

I have a couple questions. I've been working for CPC network for awhile and eventually I want to start my own CPA Affiliate Network. I currently have a great book of advertisers, but more importantly, I have fantastic relations with a number of quality publishers that will run the right financial offers.

With that being said, What is the best way for me to track the traffic without using some expensive software like Direct Track. I can't afford several thousand dollars a month for their platorm. Since I am starting out, I don't have that much from out of my pocket to spend... a couple grand perhaps... but thats it.

Suggestions:

1) how I can connect my publishers and advertisers and have both parties anonymous?
2) How can I track the leads without using an expensive platform like Direct Track?
3) Where can I get a contract that makes sense, for both the Publisher and Advertiser when it comes to payment?
4) How should I work the payment on both sides?

Thanx
Jason
 


Dude if you won't shell out several thousand dollars a month to use a reliable platform (direct track doesn't have the best track record - no pun intended), you won't get any affiliates that will want to push real numbers through your network. I would not want to risk sending you thousands of clicks to an unreliable platform.
 
How do you expect to make some daily, some weekly and some bi-monthly payments while you havent gotten paid by the advertiser??? Your couple of grand wont last more than 20 mins.
 
im reletively new to everything so please excuse my inexperience. I've been stuck in the CPC world for awhile, working for a CPC network... and since I have built a good book of advertisers and publishers, I want to see how I can work with it within the CPA affiliate network world.

Let me ask two questions first, and we'll go from there. How is the best method in getting paid from the advertiser if I was able to deliver him 100 leads a day through a couple publishers I have?

Also, how would I track the leads from my end?
 
JasonBentley said:
Hey Guys

I have a couple questions. I've been working for CPC network for awhile and eventually I want to start my own CPA Affiliate Network. I currently have a great book of advertisers, but more importantly, I have fantastic relations with a number of quality publishers that will run the right financial offers.

With that being said, What is the best way for me to track the traffic without using some expensive software like Direct Track. I can't afford several thousand dollars a month for their platorm. Since I am starting out, I don't have that much from out of my pocket to spend... a couple grand perhaps... but thats it.

Suggestions:

1) how I can connect my publishers and advertisers and have both parties anonymous?
2) How can I track the leads without using an expensive platform like Direct Track?
3) Where can I get a contract that makes sense, for both the Publisher and Advertiser when it comes to payment?
4) How should I work the payment on both sides?

Thanx
Jason
Click to expand...

TBH, it doesn't seem like you have the money to launch a network. Some larger Affiliate Networks i'm sure would be interested in hiring someone with a lot of advertiser and publisher connections. That could be a good compromise or stepping stone before launching your own network
 
eh... i am not interested in working for another company but my own. I have several grand lined up if needed and since I have the publishers and advertisers lined up... I think I can get the ball rolling faster than normal.

I'm looking at PAP and the platform they have... any suggestions?

Post Affiliate Pro 4 Homepage
 
JasonBentley said:
and does anyone have an opinion of "Post Affiliate PRo 4"?
Click to expand...

Oh boy....

Listen if you want to run a network like copeac, ads4dough, or azoogle you're going to need some serious cash to last you at least 6 months. Right now you're probably thinking running a network will be super easy and you'll just get to be a "hands off broker" but ask any network owner, big or small, and they'll tell you how much work it is. You have to deal with so much shit on a daily basis, from weading out fraud, protecting your systems from hackers, dealing with spam complaints, running everything through your lawyers, having to shake down advertisers who haven't paid you, handling payments, the taxes, book keeping, creating landing pages, and I'm sure I missed a whole bunch of other stuff.

If you want to see for yourself, grab a copy of post affiliate pro 4, have a few e-books written, and then go get affiliates on digitalpoint. In 3 - 4 weeks you should be pulling your hair out and crying in a corner but it will give you a small taste of what being an affiliate network is really all about.
 
it may be worth it, honestly, to find an investor. But if you think you could convert enough advertisers and get a good tracking system in place you should be good.

I'm not expert. Not in the least.
 
You need high tens or HUNDREDS of thousands to get an ad network started. Plus you don't have nearly enough experience to get one started successfully.

Sorry.
 
Some of that management work I understand. I do that today at my job already. Being that I have trusted publishers and advertisers, believe I can broker some great deals.

I work for an affiliate CPC network... but I want to start doing it on my own because I know what the publishers want per lead... and the right advertisers with what they want.
 
So what I have a few grand lined up......Dude do you even know what you are talking about? If you knew anything you would know that a few grand is nothing in this business. Just refer your publishers to another network and collect the 2%
 
Considering your big guys AT VERY LEAST will want weekly payments, and your big big guys will probably want dailies, you don't have enough cash to float. Your also not willing to get a reliable (somewhat) platform like direct track. What are you going to do have one custom made? That'll cost a boat load of dough too.
 
JasonBentley said:
Some of that management work I understand. I do that today at my job already. Being that I have trusted publishers and advertisers, believe I can broker some great deals.

I work for an affiliate CPC network... but I want to start doing it on my own because I know what the publishers want per lead... and the right advertisers with what they want.
Click to expand...

Let me tell you how my deal goes- as your current client (I suspect you're at a large decently capitalized company).

"Hi large affiliate- it's me JasonBentley - I've moved on and started my own gig- I'd like you to test through me"

"Hi Jason- Sonny here- I'm interested, however what are you using on the back-end for tracking? And what are payment terms?"

"Well Sonny I'm not sure- I have advertisers who are only willing to pay me net 30" - and I'm using some cheap kludged system that's a total pain in the ass to work with, in fact unfortunately you can't pass a subid yet..."

"Jason- I'm going to need to be paid by weekly wires, let's start small and I"ll only target 25 leads a day at what, $10/lead?"

"Uhh......."


Yeah- you're out of money.

I'm not trying to be a dick, but I've said for years there are WAY too many networks as it stands already. The VALUE they provide for me is soley dealing with accounts receivable and idiot advertisers which I don't want to waste my time doing, AND that they float cash to pay me prior to getting paid themselves. That's worth their ~15% - and everyone wins.

However you cannot feasibly expect to get something off the ground if you can't afford a crappy platform like DirecTrack which is the bare minimum of what as an affiliate I'll run on and even then I don't like it at all.

Sorry- look for an investor.
 
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