Taking over a webmastering job

J

joehann

New member
Nov 11, 2012
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Hi,
my background is that I have been building sites as a hobby for about 9months, with Adsense and amazon affiliate program.

I was contacted about someone who wanted a new webmaster.

The client wants more potential customers to contact him.
He has a website that ranks 3rd for his primary keyword.

I am not sure where to start, he currently outsources his website and everything to do with it to a 3rd party who he isn't happy with.

I had a meeting with him and said we first need to collect data, because he doesn't even know how many people are looking at his page.

I want to know, what data do I need, just the basic stuff (hits on each page, where people are clicking from) or do I need more detail.

I think the previous guy had a Adwords account, and when that was running he was happy with the amount of interest he was getting. But before we go spending any cash I want to know where, and with what data is the best place to start.

Thank you for reading.
 


You THINK he had an Adwords account?

So you have no idea what you are doing in terms of making this client more money? The problem is a webmaster is different from a marketer. A webmaster's job is to update and maintain a website. That doesn't mean that webmaster knows how to do online marketing, SEO, PPC, or even data analysis. The problem is the majority of the non-technical people are ignorant to this one fact. I'm not saying you are going to fail, but the odds are against you 1,000,000 to 1.

You have no training in PPC, they previous marketer does. I know you don't since you can't even figure out how many people were being pushed to the site. You're going to need to get a quick grasp of data analysis, and I really hope you were great in math class. you'll need to factor in CTR (click-thru rate), of your ads, to the landing page's conversion down to the keyword. You might find some keywords get higher CTR but other keywords get better conversions (generates leads). You might find when you put your best keyword with your best ad, the conversions drop like hotcakes. Why? Does your ads, keywords, content, and overall message on your landing page go together? Does it make sense?

Just because you have a hobby of building sites doesn't mean you are ready to push customers and traffic. It's like someone playing catch with this kids in the backyard every weekend and then thinking they can go to the NFL all of a sudden.

There is tons of training, hardwork, sweat, and failure. Is your client's product even profitable from a PPC standpoint? Are there margins to justify the spend and most importantly YOUR cost? You're not going to read some book and start making this clients hundreds, thousands, or even millions of dollars.

When you fail, you're going to give "SEOers", "Internet Marketers", "Webmasters" a bad name. How do you even know the previous marketer isn't doing a good job? Cause the client is not happy? The guy could be giving a 30% monthly ROI for the client's project and the customer wants 50% or 100%. Is it realistic? Is it realistic for the customer's niche? Is there even enough volume online for that?

Start by admitting to the client you are not an online marketer until you have skills and confidence to make their campaign profitable. You can use this client as a guinea pig, I don't suggest it, since 100% of online marketers I've seen fail with their first major projects. You're going to ruin and fuck up your reputation.

This isn't "hobby" time, if you're ready for the big leagues, If my words of discouragement haven't sown doubt in your heart, all the questions you have are easily answerable within these walls.

PPC Guide: http://www.wickedfire.com/enlighten...eted-ads-get-highly-converting-campaigns.html

What you are looking for is Google Analytics. Most likely, the marketer didn't even give the client access to the Adwords account, so if the client drops him, the client won't be able to take his work and give it to someone else (YOU), that's why you can't find the adwords account. BUT if the previous marketer was doing it under the client's adwords account, well that's just a matter of resetting the account connected to the email.

I don't recommend that people that don't know what they are doing pretend to be what they are not, and give the rest of us a bad name. Shit like this is why everyone thinks this industry is a scam.

Hopefully I didn't complete kill your fire; I sincerely wish you the best of luck.

Good luck bro.

Edit: Also, the fact that you called it a "webmastering" job, when it's clearly online marketing/PPC, man... I don't know what to tell you. Webmasters are not online marketers and online marketers are not webmasters.
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There are softwares to track the visitors for your page.... And have a detailed look in what have been done earlier then decide from where you should start....!
 
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