Tatto media has been struggling since late 2009 when they were canned from Yahoo's Right Media exchange. Right Media no longer wanted 3rd tier advertising networks, or in Tatto's case scamvertisers disguised as advertising networks on their platform. Yahoo was making an effort to improve the quality of their exchange to compete with Google's Doubleclick and Microsoft's AdECN. Tatto's business model at this point was pretty much nullified. They tried to jump start their affiliate network, which was almost completely composed of their internal mobile subscription offers. They couldn't float for very long and in early summer 2009 along with several others in the mobile space had their short codes suspended. The carriers frowned upon subscriptions coming from content locking networks such as CPAlead that were running traffic on torrent, adult, and file sharing sites. This is when the insolvency and lies started.
It's became fairly evident now that Tatto is a total joke. The faux press releases, double decker booths, and excessive image related spending drove the company into the ground. All of the original employees including their affiliate director Mike Cataldo and two co-founding twins (HasOffers) have now left the company. Tatto has been exposed several times on various blogs both large and small for scamming users, not paying affiliates, lying, and just general shady business practices. The remaining founders are struggling financially and are looking for every way to keep their lifestyle afloat...affiliates be aware.