Tell me some good books to read on business

Konvert

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Aug 26, 2010
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I'd like to read some good stuff on business. Fiction , non-fiction, anything that is interesting and useful. What do you recommend?
 


Eat Pray Love. changed my outlook on the universe as a whole, and business is a part of the world which is part of the universe, which is beautiful. and you can pray, and eat and do business.

seriously though, not a lot of good ones, cashvertising is good, self improvement, like time management is good.
 
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seriously though, not a lot of good ones

lol wut?

Here are some you may like:

- E-Myth revisited
- Scientific Advertising
- Drive (Dan H. Pink)*
- Where Good Ideas Come from (SJ)*
- Outliers (Malcolm Gladwell)*

etc. etc.

Watch the Ycombinator videos, they name plenty of books, many of them are very recent and a lot of fun to read

Peace


* kick-ass books
 
Like someone already said Ca$hvertising is a great. Also odds are you've probably read it, but if you haven't Rich Dad Poor Dad is a great book.. Basic stuff but a great read nonetheless.
 
lol wut?

Here are some you may like:

- E-Myth revisited
- Scientific Advertising
- Drive (Dan H. Pink)*
- Where Good Ideas Come from (SJ)*
- Outliers (Malcolm Gladwell)*

etc. etc.

Watch the Ycombinator videos, they name plenty of books, many of them are very recent and a lot of fun to read

Peace


* kick-ass books

Good stuff! Thanks, I'll check these out. Outliers first, cause that seems the most interesting to me. BTW Your avatar looks like Mystery:D
 
Don't read much fiction, but some books I always come back to when I want to relax:

-Traders, guns & money by Satyajit Das
-Liars poker by Michael Lewis (Panic & The Big Short are also good)
-Hackers by Steven Levy
-The predators ball by Connie Bruck
-Boo Hoo by Ernst Malmsten (Interesting, boo.com from start to fail)
-Fucked Company by P. Kaplan (bit outdated but still funny as hell)
-Accidental Empires by Robert Cringely
-The online advertising playbook (not bad) by Joe Plummer
-Smartest guys in the room by Bethany Mclean

And many others...Malcolm Gladwell stuff is good (Outliers etc.)...Ca$hvertising, Click, Persuasion, Neuro web design...I could go on, maybe I have a biz/internet marketing book hoarding problem :rolleyes:
 
How about books NOT to read. I'll start: The E-myth. It's fluffy, and filled with hippy homo sex. If you're really curious just read the cliff notes otherwise it's a waste of time.
 
"Getting things done" - David Allen
"Eat that frog"
"The way we are working isn't working" OR "The power of full engagement"
(They both cover the same territory, and have partly the same authors "the way we are..." is the newer one, I enjoyed "full engagement" more)

::emp::
 
I liked Seth Godin's stuff when I was first starting out, he also suggests some books in the blurb - some of them are shit and some of them are awesome.

There is also a fantastic book I read about a guy that used to work for big retailers and he would sit in shops and just watch how people interacted with certain things and then make suggestions. (E.g by putting plastic carry things around the supermarket rather than just on entry you can increase sales - as some people simply stop shopping when their arms get full and there is nothing around to help with this.

Also putting tie racks into female shopping stores, they sell well because males browse through them why waiting for their girlfriend to try shit on). No idea what it was called, but it instilled the idea that testing new things and seeing how your customers actually interact with your business (rather than how you think they should or will interact) is extremely important.
 
2 books that did not change my life completely, but improved it was:

Kotler, Philip - Principles Of Marketing and Tested Advertising Methods.
 
How about books NOT to read. I'll start: The E-myth. It's fluffy, and filled with hippy homo sex. If you're really curious just read the cliff notes otherwise it's a waste of time.

couldn't disagree more, it has 2 editions and over 2 million copies sold... you can get by on cliff notes, but the wealth of practical examples really drill down the message and make it chrystal clear on how you can apply it to your own business.

It's not dry reading like "Topgrading" or something

I didn't read the original but the E-Myth revisited is anything but fluff