The Real Problem with Zip Submits
- Thread starter sunnyaros
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Another thing to mention is that e-mail/zip submits are becoming less effective because many advertisers have a database of millions of e-mail addresses at this point and are scrubbing what's coming in now. Campaigns that were converting at 40% plus are now down to 10%-15%, and unfortunately, it looks as if it will only go lower.
Oh well.
Oh well.
it sees a lot of use in the counterstrike and the online gaming universe. it's just an intentional typo of 'owned'. It's intentionally supposed to be kinda lame.
Pwn - Wikipedia, the free encyclopedia
I know what pwned means...just cause when I was a kid Ms. pacman was the shit, doesn't mean that I don't know what pwned means!! It was just my subtle way of saying, I didn't think that guy was truely owned with that lameo comeback.
I know what pwned means...just cause when I was a kid Ms. pacman was the shit, doesn't mean that I don't know what pwned means!! It was just my subtle way of saying, I didn't think that guy was truely owned with that lameo comeback.
now thats some pwnage
I know what pwned means...just cause when I was a kid Ms. pacman was the shit, doesn't mean that I don't know what pwned means!! It was just my subtle way of saying, I didn't think that guy was truely owned with that lameo comeback.
Ha, nicely done
I'm going to sound like a moron (won't be the last time, I'm
sure). I'm glad invisible777 posted that. I inferred its meaning
from various posts' context, of course, but was always a bit
puzzled.
Back on track...
Ideally, zip and e-mail submits would continue to work far
into the future. But, that requires an efficient market exists
for these leads.
Here's what I mean...
The leads are worth something to every party involved. The
merchant, the network and the affiliate assign different
values based on their respective numbers (bare with me...
I'll get to the "efficient market" thing in a moment).
For example, let's say I'm pushing PPC traffic to a free ipod
e-mail submit. My numbers show (this is hypothetical) that
my average EPC is $.06. The merchant's numbers may show
that every lead from affiliate X through network Y has a
lifetime value of $5.37 (again, only hypothetical).
As the merchant's database of existing e-mails grows, he
scrubs incoming leads to maintain the lifetime value of what
he determines as "good" leads (not already existing in his
database).
This increased scrubbing eventually causes my average EPC
for the PPC traffic I'm driving to decrease to $.04. But, it's
happening across the affiliate landscape. That is, all affiliates
promoting that offer are seeing their respective EPC for
their free ipod PPC campaigns going down (due to the growing
size of the merchant's database and the resulting scrubbing
efforts).
Now, the "efficient market" stuff...
In an efficient market, all affiliates driving PPC traffic to that
merchant will lower their bids to compensate for the
diminished EPC. So, if everyone (hypothetically) was paying
$.04 per click for an EPC of $.06, they will now lower their
bids to $.02 for an EPC of $.04.
These numbers are just for illustration. It's actually much
messier due to a lot of other factors in the market.
In the end, everyone promoting that merchant via PPC will
maintain their respective positions and enjoy the same
respective ROI.
The variable that causes zip and e-mail submits to not work
well is that the market is inefficient. This happens in all
markets where information does not flow efficiently.
As affiliates, we do not know the merchant's numbers (heck,
many affiliates don't even know their own numbers). We do
not know the network's payout from the merchant. We do
not know how much room a network has for an increase in
payout. There is a lot that is unknown.
I'm not saying we should know these things. Inefficient
markets (indeed, nearly every market for PPC) create holes.
These holes allow some to realize enormous ROI.
But, to say that zip and e-mail submits don't work isn't the
entire picture. (Actually, zips are another story for another
time.). They work for some and not for others (partly because
the market is inefficient). I've been making money doing some
e-mail submits where others have said no money can be made.
Further, I've been unable to hit a positive ROI in markets
others tell me are profitable.
These dynamics exist largely because information is not
flowing efficiently. For some things, that's good (for example,
I don't want another affiliate knowing that I'm making $1.35
on a merchant's offer when he is making $1.25). For some
things, it's bad (for example, I would love to know how much
leverage a network truly has on an offer to bump my payout).
** I just glanced at the above before posting and I nearly
fell asleep. So, if you haven't fallen asleep reading this, I'm
surprised.
Look at it this way, the job of the affiliate is to get customers to meet the action that's it.
If you don't like it, don't promote it.
If you want to complain, you came to the wrong place (rofl).
If you don't like it, don't promote it.
If you want to complain, you came to the wrong place (rofl).
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