TGIF Friends!
After a successful ASE2013 in Philly, I was reminded how much people enjoyed reading my blog so I’m going to try and write more often. The thing I wanted to discuss today was ways to find angles! This is something a lot of people struggle with and I think it’s because their eyes aren’t trained to find them. So let’s retrain your eyes! Let’s begin with a story
The first chore I did w/ my wife when I got home was move the couches so she could vacuum under them. There’s an advertising angle there ladies and gents!
“Tired to dating slobs? Meet a guy who cleans up after himself! 87% women agree, a clean guy is better! Sign up to meet them now”
“Tired of finding socks on the ground? Meet a guy who cleans up after himself….”
I think there’s potential here! Especially with single moms who are tired of cleaning up after their kids! Just look at yourself and all YOUR dirty habits and use that in your ads! Obviously keep it clean and compliant!
Also, this post (Beautiful advice from a divorced man after 16 years of marriage | love story from the male perspective) made it around my group of Facebook friends (seriously good advice for men) Every single one of his 20 points CAN BE USED AS AN ANGLE.
Lastly, if you have friends that are in relationships/married, ask them “Hey ________, what are your top 3 pet peeves that your partner does?”. Then simply plug that into “Meet a guy/girl who doesn’t (pet peeve)”. BOOM!
There are so many angles out there, just make sure your eyes are seeing them
Ben
After a successful ASE2013 in Philly, I was reminded how much people enjoyed reading my blog so I’m going to try and write more often. The thing I wanted to discuss today was ways to find angles! This is something a lot of people struggle with and I think it’s because their eyes aren’t trained to find them. So let’s retrain your eyes! Let’s begin with a story
The first chore I did w/ my wife when I got home was move the couches so she could vacuum under them. There’s an advertising angle there ladies and gents!
“Tired to dating slobs? Meet a guy who cleans up after himself! 87% women agree, a clean guy is better! Sign up to meet them now”
“Tired of finding socks on the ground? Meet a guy who cleans up after himself….”
I think there’s potential here! Especially with single moms who are tired of cleaning up after their kids! Just look at yourself and all YOUR dirty habits and use that in your ads! Obviously keep it clean and compliant!
Also, this post (Beautiful advice from a divorced man after 16 years of marriage | love story from the male perspective) made it around my group of Facebook friends (seriously good advice for men) Every single one of his 20 points CAN BE USED AS AN ANGLE.
Lastly, if you have friends that are in relationships/married, ask them “Hey ________, what are your top 3 pet peeves that your partner does?”. Then simply plug that into “Meet a guy/girl who doesn’t (pet peeve)”. BOOM!
There are so many angles out there, just make sure your eyes are seeing them
Ben
