True Stories Part 2 - The Foundation of Your Future

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review copy?



edit: B4 all the douchebags start asking for a review copy, please note this was a joke. There is no product. CC is like the writers of Breaking Bad, you have no clue whats comming next
 
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Branding

Turning a hustle into a brand - Once I stated you either die an MFA (Made For Adsense) site or live long enough to become a brand (Big Brand Checklist). Well that's not always true; that's suppose to be the journey, you've worked your hustling MFA, and then realized, hey this thing can become a serious brand in the industry, and start cleaning up your act. Usually there some risky short-term revenue lost for a bigger pie down the road. But what about that hustlers that never make that connection. They remind me of the old time drug dealer still selling weed at 50 years old - they didn't make the leap or connection.

You know if you have a hustle versus brand. A hustle is like robbing a bank, you can use a certain pattern or keep switching it up, but eventually the Google police will get you, and if you didn't have that stash saved for the rainy day - well now you're a has been. A hustle involves more blackhat and grayhat directly to your money sites, a hustle doesn't have a business plan, an end goal, or even a serious vision - a hustle is just being in it for the cash. But what the hustlers fails to see is that it's just a hustle, cash grab - you can't do it forever. Either the environment is going to change or a small and big brands are going to slowly creep in and take over the scene. And the customers are no longer going to want to deal with the hustler.

It happened in Vegas, the Mob created that city, but then when the cash grab was over, the corporations came in and took over the casinos. The good times for the hustlers were over. Black hat and most gray hat involves hustles - there really is no long term scenario for them. It's just jumping from one technique to another, until eventually you can leap onto the brand path. You can sell your MFAs and do that for the next 3-5 years, but do you really want to be doing that 10 years from now?

Then comes the branding, a complete focus on every aspect of the business. Cleaning up your act, and putting on your suit. Being recognized as a player in the game; it's going Pro versus street ball, there are legends in those streets, but the big money is in the big leagues. A brand can grow to be recognized around the world and in the mainstream homes - a street legend, well they're a myth that's passed down in the old neighborhood, eventually forgotten or faded from memory. It's about knowing when to take the leap, and being willing to risk that leap - The key is in timing…

"There is timing in everything. Timing in strategy cannot be mastered without a great deal of practice.

There is timing in the whole life of the warrior, in his thriving and declining, in his harmony and discord. Similarly, there is timing in the Way of the merchant, in the rise and fall of capital. All things entail rising and falling timing. You must be able to discern this. In strategy there are various timing considerations. From the outset you must know the applicable timing and the inapplicable timing, and from among the large and small things and the fast and slow timings find the relevant timing, first seeing the distance timing and the background timing. This is the main thing in strategy. It is especially important to know the background timing, otherwise your strategy will become uncertain.

You win in battles with the timing in the Void born of the timing of cunning by knowing the enemies' timing, and this using a timing which the enemy does not expect." - Miyamoto Musashi (The Book of Five Rings)
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Did you understand that connection from the greatest swordsman to walk the earth? There is timing in Everything. If you don't have the correct timing, your path will become more difficult.

You must know the applicable timing and the inapplicable - you need to know when to pull the trigger and when not to - when to make that switch from MFA to big brand.

You must find the relevant timing - know intuitively when to hurry up and rush at a task or take your time and do things slow. But you first need to see the distance timing - look into the future and see any curves, innovations in your industry, or possible obstructions; and the background timing - what's the general environment of the times. Is it lacking in forward movement, where you can simply move an innovation 1 simple inch and be called an innovator. Are people simply waiting around for "SOMEONE to do SOMETHING"?

What is called the spirit of the void is where there is nothing. It is not included in man's knowledge. Of course the void is nothingness. By knowing things that exist, you can know that which does not exist. That is the void. People in this world look at things mistakenly, and think that what they do not understand must be the void. This is not the true void. It is bewilderment. [..]

When your spirit is not in the least clouded, when the clouds of bewilderment clear away, there is the true void. [..]

Then you will come to think of things in a wide sense and, taking the void as the Way, you will see the Way as void. - Miyamoto Musashi (The Book of Five Rings)
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You must first understand the void and know that when your timing/actions come from the void where the enemy's/competition's actions do not - you can win with certainty. It's your turn now...

P.S. There is no product, but there is a service - and it's almost time to reveal it ;)
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Still dizzy after Part 1 where CCarter had us all running around in circles trying to figure out WTF he was slinging...

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"There is timing in everything. Timing in strategy cannot be mastered without a great deal of practice.

There is timing in the whole life of the warrior, in his thriving and declining, in his harmony and discord.
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I love these quotes CC. In another life maybe.

Anyways, high level Judo, Sambo, Bjj people, wrestlers too, they time their opponents breathing even. To time an offensive maneuver when someone breathes in, can you imagine.

Do you even Bushido bro.

ありがとう
 
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Perception

You can choose to believe what you want to believe… But I tell you, I don't even exist...

"Until you realise the true Way, whether in Buddhism or in common sense, you may think that things are correct and in order. However, if we look at things objectively, from the viewpoint of laws of the world, we see various doctrines departing from the true Way. Know well this spirit, and with forthrightness as the foundation and the true spirit as the Way. Enact strategy broadly, correctly and openly." - Miyamoto Musashi (The Book of Five Rings)
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Time to show your customer what they want to believe. The perception of your company and brand can make or break your image. Perhaps you need to re-brand - too many ripoff reports, or dis-satisfied customers - image is everything.

Or you have a concept, a unique selling point, but can't figure out how to convey that perfect message to your audience. A press release won't do it, some simple article being written wouldn't do it… your customers need to see, feel, and be enveloped in the experience…

When it gets down to connecting to the minds of your consumers, making your case about your service/product or idea … well some people can be told something, and others … well you know the rest. Next up… true stories...
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Ok this is seriously good shit. But what if you just can't do it yourself. You can't outsource your own story, it's your fucking story but what if you can't tell it right/effectively? Every time you go to tell it or try to write, you fuck it up horribly? So, you know there is a story to be told but you just can't get it out properly.
 
vikingred said:
Ok this is seriously good shit. But what if you just can't do it yourself. You can't outsource your own story, it's your fucking story but what if you can't tell it right/effectively? Every time you go to tell it or try to write, you fuck it up horribly? So, you know there is a story to be told but you just can't get it out properly.
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One of the best ways to overcome writers block is to write just like you would hear yourself speak out loud. It might help to just speak out-loud as you write shit down, sure you'll look funny as hell if someone else is in the room but it should help.
 
vikingred said:
Ok this is seriously good shit. But what if you just can't do it yourself. You can't outsource your own story, it's your fucking story but what if you can't tell it right/effectively? Every time you go to tell it or try to write, you fuck it up horribly? So, you know there is a story to be told but you just can't get it out properly.
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I'm glad you ask that question. Let me introduce you to VideoSharks.com - we give you the opportunity to showcase and tell your brand's story. Convey your message, connect with your audience, and improve your products/services' conversions. Whether you are a small business, mini-brand, big brand, a public figure, or have a step by step process which needs explaining, we can help convey that message and story to your audience. Here are some examples of our work - (Click on the image or the link below it) - For more info about our process: Tell Your Brand's Story - VideoSharks:



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Videos look good - they convey the message the big brand way! Good luck with the sale.
 



Social Connections / Past Memories

A blast from the past… that's what it's called when you see an old friend; if things ended on a positive note, you usually reminisce on the good past memories. Sometimes, the bad stuff will creep up, but most of the time the mind tricks itself into thinking things were better than they actually were.

Recently Cheerios attempted to use this to connect their cereal to a past dead grandma - which I think was a little too far, but hey profiteers gonna profit, off of dead parents… Marketers know the strength of leveraging past memories to evoke a sense of urgency, nostalgia, or fear to create a reaction. Are you doing this in your niche? Is there something you can evoke that will bring back a memory or sense of feeling which will help customers/clients take that leap and jump on your brand?

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Showcasing Quality

Quality, Superior taste, more innovative, better equipped to handle stress - How can you showcase your case of quality versus your competitor's product, service, or brand? Apple does it better with high quality images, simplified explanations, and exemplary video. Even if you simply have a quick simple whiteboard explanation - that can put you leaps ahead of your competitors who are busy playing around with articles, and trying to get twitter followers to their Google +. Stop wasting time on things that don't deliver results or conversion - learn how to showcase your company's brand in a superior light. ;)

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