Anybody know about trust marks and their conversion rate increase? Like McAfee, TRUSTe and the like. Perhaps also SSL-certificates and their conversion rate increase? I know that the McAfee Secure trust mark gives ecommerce sites a 3% increase. Can anything beat that?
Trust marks and their conversion rate increase
- Thread starter reddvinylene
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HackerSafe/McAfee Secure as they've said in an interview video they just MARKET security, there's no actual safety in using this, but they also say you see a 14% increase in 'shopping' activity on your brand. There's a video on Youtube about these guys, look up Hackersafe interview.
I don't know if they still do it now, but when they were Hacker Safe they actually did a pretty extensive crawl looking for security holes daily. I always thought it was bullshit too until I started looking at the reports they generated.
Re conversion rates - again, not sure if they still do this...but they used to do a 30 day A/B test (with and without the logo) to see the conversion rate difference and gave the option to get your money back if you weren't happy. In my case, the lift more than paid for the expense. I think I saw a .5-1% difference, it was awhile ago so I don't remember the specifics. Annualized, that came out to over 200K in sales - way more than the expense of the cert.
This is all old info though, not sure how it is now.
Re conversion rates - again, not sure if they still do this...but they used to do a 30 day A/B test (with and without the logo) to see the conversion rate difference and gave the option to get your money back if you weren't happy. In my case, the lift more than paid for the expense. I think I saw a .5-1% difference, it was awhile ago so I don't remember the specifics. Annualized, that came out to over 200K in sales - way more than the expense of the cert.
This is all old info though, not sure how it is now.
I think if you put a picture of your avatar on your landing pages you'd get 100% CR.
has anyone bothered to test any conversion differences on an ecommerce site between normal SSL and the 'super' SSL that now turns the url bar green?
Any notable deltas?
Any notable deltas?
Curious about this as well. I was going to test it, but I left my online retailer gig to go off on my own before I had a chance to.
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Something like this would be WAY cheaper, and I'm going to start testing it out on some of my sites.
Or make your own Trust Site and use that. lol
edit: lmao at the comments on that video!!!
Something like this would be WAY cheaper, and I'm going to start testing it out on some of my sites.
Or make your own Trust Site and use that. lol
edit: lmao at the comments on that video!!!
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