Trying To Be Profitable

[pushkin]

I am running a campaign but I'm just breaking even. What can I do to be profitable? I am trying to lower my bids but I am afraid that my position will be droped.

 

[kaveman]

Instead of just trying to lower your bid, try improving you CTR. Work on you add copy first to maximize that and then try dropping the bid a bit.

 

[pushkin]

Currently I have a 2.12% CTR. I will work on my add copy to see if I can increase my CTR. Thanks for the advice.

 

[megashape]

Split test... (copy,ads,images,links,structure,keywords...anything)

 

[tipmaster]

What split testing software are you using? There are many different ones and some are better than others. But it's true....test all angles

 

[DangerBrown]

Yep, I vote for the split testing too. Considering this is "newbie questions" I'll say you should give more information to get better answers. For instance, we are assuming you are tracking your conversions.

You are tracking conversions right? If not, start there and you'll be off to a tremendous start.