Yeah, that part is a bit of a waste of time.
Received my reports and the links look ok, accounts look genuine enough and the facebook links and shares have a few likes on them from the account's friends.
One of the pinterest links is actually dofollow, but none can use the keyword as the anchor by the looks of it, but they look nice....
It's difficult to judge social media links and it's early days for this type of spammy type link building on social media sites, rather than the brand identity they're probably best at. I haven't seen any SERP movement from these, but they must be good for general site link diversity and "social signals".
Pleased with the service overall! Thanks!