Upcoming AdWords Change: Review of Paused Ads

vampiro

vampiro

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Jul 13, 2011
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Hidden Leaf Village
Hi! Does anyone has an idea what could be the impact of this one? I received this letter in my email and I am hoping that other advertisers too. What do they mean by paused ads?:playboy_sml:

Dear AdWords Advertiser,

We're writing to let you know about some upcoming changes to the types of ads we review.

What's happening?
Starting September 6th, we'll begin reviewing paused ads the same way we review active ads. This means that your new and existing paused ads will be sent through the standard ad approval process. As a result, if your paused ads violate one or more of our AdWords advertising policies, they'll likely get disapproved.

Why?
We're proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with Google AdWords.

When?
Starting September 6th, we'll begin reviewing new paused ads, followed in the coming weeks by the review of existing paused ads.
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Wait, does this mean whenever you pause and unpause an ad you have to wait for it to be reviewed again? Can someone clarify?
 
Seeing as how Google already terminates accounts due to paused, ancient ads that haven't run in 5 years, this does not seem to be a big change.

Doesn't Google have anything better to do than reviewing ads which are not running and may never run again?
 
pausing your ads to change destination URL is about the dumbest fucking way to "cloak" adwords. Anyone doing this needs to be kicked out.
 
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I wonder if this refers to pausing a campaign too... if you pause an entire campaign are all the ads re-reviewed and set to paused? I wonder if you could just put your bid down to 0 cents or something so absurdly low so as not to get impressions if you want to avoid the review?
 
This is not a big deal, before they wouldn't review ads that were paused, so in the past when your account went under review you could pause the shitty bad ads and leave only the compliant ads since they didn't review paused ads. Now they will also review all paused ads in the account.
 
they said that the would be reviewing pausing ads not re-reviewing them(going through approval again)
 
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