I'm currently running a new link exchange experiment, based off the viralink thing that went around a while ago. You can read about it on my blog. Thought I'd post it here in case there was any interest.
It looks like just another link exchange network to me, other than you're using random words and *s ... why would you want to rank for a random word or asterisk?
Would you have to have the word you want to rank for on the page you're linking to?
And wouldn't sites on this LE "network" get penalized for recip linking?