Hey, all. Freakin' sweet forum.
I'm the webmaster for a multi-station radio group in an area w/ a population of 200,000 and a sizable share of the listening audience. I'm trying to figure out a way to increase monetization of the site while not overwhelming the site visitor w/ too much advertising.
Ideas so far include:
What are your thoughts about the current traffic levels (200K page views, unknown uniques until site redesign)? The sites are averaging around two (2) page views per session in their current incarnation. I am switching them all over to WordPress and using WP like a CMS. The station staff is on board for adding content and allowing there to be more depth to the site (more page views!). Also thinking about implementing a social networking component, free classifieds, and perhaps a free dating script. Radio is great - it can drive traffic like crazy... problem is it's all local traffic. I can only expect regular visitors to sign up for zip/email campaigns so many times.
I appreciate any of your ideas so I can tear this thing up! :2gunsfiring_v1:
I'm the webmaster for a multi-station radio group in an area w/ a population of 200,000 and a sizable share of the listening audience. I'm trying to figure out a way to increase monetization of the site while not overwhelming the site visitor w/ too much advertising.
Ideas so far include:
- adsense (strategic placement, not on homepage, most likely on single.php)
- firefox affiliate ("Download the web browser of choice of your favorite DJ - it's fast, safe, secure")
- azoogle (going to use the hot topic poll idea SeoDave talks about here)
- Amazon affiliate ('Now Playing' widget has direct link to Amazon, top 10 lists all have links to 'Buy it Now!')
- eBay affiliate (widget that shows items relevant to station site, i.e. rock tshirts, posters, signed guitars, etc)
- Plan on perusing the other Commission Junction opportunities and using ClickBank in a very limited fashion.
- We have local advertisers with display/banner advertising rotating on the site.
What are your thoughts about the current traffic levels (200K page views, unknown uniques until site redesign)? The sites are averaging around two (2) page views per session in their current incarnation. I am switching them all over to WordPress and using WP like a CMS. The station staff is on board for adding content and allowing there to be more depth to the site (more page views!). Also thinking about implementing a social networking component, free classifieds, and perhaps a free dating script. Radio is great - it can drive traffic like crazy... problem is it's all local traffic. I can only expect regular visitors to sign up for zip/email campaigns so many times.
I appreciate any of your ideas so I can tear this thing up! :2gunsfiring_v1:
