- Impressions. The number of times an ad banner is viewed.
- Clicks. The number of times a consumer clicks through an ad banner.
- Number of Sales. The number of transactions that occur.
- Sales Revenue. The dollar amount of sales.
- Commissions Paid. The dollar amount of commissions paid to affiliates.
- Click-through Rate (CTR). The number of clicks divided by the number impressions.
- Conversion Rate. The number of sales divided by the number of clicks.
- Average Order Value (AOV). Sales revenue divided by the number of sales.
- Earnings Per Click (EPC). Commissions paid divided by clicks.
I'm putting together a wishlist, so if there is a certain way you like to view stats please list it.
