the attire code is: business casual.
the networks and merchants will likely wear suits, or slinky stuff for the booth babes.
affiliates typically wear t-shirts and jeans.
or collared casual shirts and pants.
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for the parties, people tend to dress up, but it's up to you.
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i heard at some of the clubs, they throw you out if you're wearing nikes or sports shoes, so you might want to bring a pair of leather loafers or leather shoes.
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the biggest thing will probably be to carry a sling bag or a backpack, cos you'll pick up a bunch of schwag walking around the halls...
you might be going home with 5 RC copters and a bunch of cool stuff, (maybe even a shiny new plasma tv?) so bring an extra bag to carry your loot home.