When researching keyword statistics what are you looking for?

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ubaidabcd

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Some basic stuff here, just wondering if anybody wants to add to this.

When doing Keyword research:

Searches, Results, KEI, R/S. That's about it correct?

What does KEI and R/S mean? - R/S is results/searches - the lower the number the better correct?

KEI? - from keyword discovery - The most effective keywords will be those with a high KEI value. Such terms are typically searched for often, but appear on a small number of pages.

That's how you gather which keywords are going to be good keywords correct? How concrete is this data? Is this reliable data?


What numbers would you consider to be profitable or "good" numbers with these statistics in those particular categories? For example what would you consider a good "KEI" or a good "R/S", Is there any other additional information I should know?

In Niche Inspector there were some guidelines such as, if your keyword has a certain amount of searches vs. results there's a way to determine if it's profitable or not.

here's a paragraph from niche inspector:

"I have found that phrases with less than 900,000 results in Google, less than 250K in MSN, and less than 400K are the best to go with, but you can use any limit number you want. Remember the less results the search engines show for a keyword the easier for you to rank on the first page of results."

Anybody agree/disagree with that, or have your own advise?

Does that apply to PPC as well?


Any additional information related to finding profitable keywords would be appreciated.


Thanks
 


Also since the numbers might not be accurate, if I use the statistics from a profitable keyword as a base. Then statistically if I find another keyword with the same statistics as this particular keyword it should be profitable? Not considering everything else involved, the offer, landing page, etc... etc...
 
damn, all this shit is confusing, can't figure out which keywords are profitable based on these stats
 
sorry, have to bump this thread. need to know what the fuck these godamn numbers mean what their significance is.
 
The reality is that you can spend your entire life staring at stats... Realistically, keyword research should give you a starting point for your research, but you probably don't want to spend TOO much time worry about these things.

Where you should really spend your time is looking at total ROI -- especially in context to your conversion ratio for whatever your conversion action is. For instance, if you're looking at a keyword with only 150 searches a day, then yeah, you're not going to get many chances at that search daily, but you might be able to rank alright for it due to the low volume -- Other webmasters likely aren't targeting that niche.

Also, keyword research is important on both sides of the ball - organic and paid; but will generally be MORE important during organic research. PPC is a pure numbers game - you run a campaign, if it gets the hits you want and pays alright then you've got a winner. That can, of course, take days weeks or months to sort out (not to mention hundreds or thousands of dollars lost in trying to find the secret sauce). On organic side, try focusing on a mid-range master keyword, and then just pull all the subset-keywords (ie "mortgage" is a high competition master keyword... something like "southern california mortgage" might be easier to break in to with some good content).
I've used keyword discovery and all those other platforms. I'll be honest, they're good guides, but for the most part you just want to use your gut instinct and write quality keyword rich content on a regular schedule.

Good luck.
 
ubaidabcd said:
Some basic stuff here, just wondering if anybody wants to add to this.

here's a paragraph from niche inspector:

"I have found that phrases with less than 900,000 results in Google, less than 250K in MSN, and less than 400K are the best to go with, but you can use any limit number you want. Remember the less results the search engines show for a keyword the easier for you to rank on the first page of results."

Anybody agree/disagree with that, or have your own advise?

Any additional information related to finding profitable keywords would be appreciated.


Thanks
Click to expand...


I've seen how following that Niche Inspector metric can
end up with you leaving money on the table. The above rule
can be quite restrictive, particularly if you are keenly interested
and knowledgeable about a topic that many people want to read about.

Other info: Make a list of topics you feel confident writing
about, then think of what kinds of people will be drawn to such
topics, and whether advertisers will be interested in reaching those
people (even if their products are not necessarily directly related to
your topics).

For example, you might build a site that's useful for retirees,
yet you might convince golf club manufacturers to advertise in your
site, because a lot of retirees like to play golf.
 
You can spend WEEKS just doing keyword research.

Here's what I recommend:

1. Plug in 20-30 you think might perform well. Look at traffic potential, competition, and the potential payout.

2. If you like what you see then build a list of 1000+ terms.

3. Toss them into a campaign and test um out.

4. If you see decent traffic but no conversions, start separating them into new groups with different LP's, ads, etc...

5. If you got crap for traffic, zero conversions, and feel that you wasted time and money. It's probably time to move on.

6. If you did well, build it out. Add keywords, expand the niche if you can, focus on new angles.

The most reliable numbers you'll see will be positive income. Everything else is just guidance.

If you can't afford to lose any money, do more research. If time is more valuable to you, then do less research and more actual market testing.
 
This is what I'm basically doing now, but I'm starting out with about 1000 kws, out of all the times I've tried this, I've only found one successful campaign. So, this is the reason I was looking for more concrete research beforehand. I didn't think about the part where you mentioned if I'm getting traffic and no conversion to branch out keywords. I'll make a note of that. Besides that, I guess just continue to use this "throw it against the wall and see what sticks".

Thanks


Karnul said:
You can spend WEEKS just doing keyword research.

Here's what I recommend:

1. Plug in 20-30 you think might perform well. Look at traffic potential, competition, and the potential payout.

2. If you like what you see then build a list of 1000+ terms.

3. Toss them into a campaign and test um out.

4. If you see decent traffic but no conversions, start separating them into new groups with different LP's, ads, etc...

5. If you got crap for traffic, zero conversions, and feel that you wasted time and money. It's probably time to move on.

6. If you did well, build it out. Add keywords, expand the niche if you can, focus on new angles.

The most reliable numbers you'll see will be positive income. Everything else is just guidance.

If you can't afford to lose any money, do more research. If time is more valuable to you, then do less research and more actual market testing.
Click to expand...
 
I want a Keyword research tool that displays Ad Rank, Competitor Count and PPC Cost of keywords. Does KD displays those information?
 
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