When to give up on a campaign.
- Thread starter Xnr3p
- Start date
Well, if you know the offer is working for other people, you know you can get it to work for you, one way or another. With that said, I know it hurts to lose money.
Best answer to this, I think, is to always have multiple campaigns going. Allot more attention to the ones that show more promise.
Best answer to this, I think, is to always have multiple campaigns going. Allot more attention to the ones that show more promise.
Spend at least 10x the CPA just for data. You should then be able to tell whether there's any potential. Maybe the overall campaign is -100% ROI, but a certain demographic (25-34 old females) with a particular ad has an EPC that falls within the "suggested bid". If you haven't seen any conversions but have been told the offer is doing well, try to reverse engineer what others are doing. Take what they've done right and innovate further to get an edge. If you've been told by an affiliate network the offer is doing well, and Alexa supports this - it's only a matter of persistence before you get it working as well. No point in giving up easily.
If the offer hasn't been tested before and you aren't seeing any conversions after spending a decent amount (10x CPA) for data, it's time to move on.
If the offer hasn't been tested before and you aren't seeing any conversions after spending a decent amount (10x CPA) for data, it's time to move on.
NEEDED: Affiliate & Publisher Program Manager!
Responsibilities include:
* Oversee daily affiliate management including ongoing development and deployment of: fresh marketing creative, affiliate communications, offers, affiliate payments, and dispute resolution.
* Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.
* Identify and implement opportunities to enhance affiliate program, new growth opportunities and optimize ROI.
* Communicate and monitor Profinity brand guidelines in the affiliate channel.
* Recruit new affiliates, joint venture partners, and strategic partners.
* Establish channels of communication to ensure all affiliates have access to marketing tools, and to develop custom marketing material as required.
* Initiate new campaign ideas, incentives, and bonus offers.
* Represent Profinity at all affiliate marketing related trade shows.
* Manage top tier accounts and develop affiliate contact management strategy.
For more info or to apply, contact: HR@profinity.com
Responsibilities include:
* Oversee daily affiliate management including ongoing development and deployment of: fresh marketing creative, affiliate communications, offers, affiliate payments, and dispute resolution.
* Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.
* Identify and implement opportunities to enhance affiliate program, new growth opportunities and optimize ROI.
* Communicate and monitor Profinity brand guidelines in the affiliate channel.
* Recruit new affiliates, joint venture partners, and strategic partners.
* Establish channels of communication to ensure all affiliates have access to marketing tools, and to develop custom marketing material as required.
* Initiate new campaign ideas, incentives, and bonus offers.
* Represent Profinity at all affiliate marketing related trade shows.
* Manage top tier accounts and develop affiliate contact management strategy.
For more info or to apply, contact: HR@profinity.com