Where do I find affiliates

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peach

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Jun 24, 2006
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I'm trying to break into the affiliate game but where do I get affiliates?
What are my options for resources? (links please)
 


Almost all "major" or established businesses will have an affiliate program. You need to just simply scroll down to the footer/sitemap and look for the affiliates link (or something similar).

If you are looking for other affiliate programs, be sure to check out the following programs:

www.commissionjunction.com
www.linkshare.com

Those are two that I have experience with, and I enjoy. But personally, I like dealing with some of the smaller companies as the commission is usually better (like HostGator, DreamHost, etc.).
 
Are you saying affiliates to promote your products, or affiliate products for you to promote?
 
Seems to be a bit of confusion of the terminology involved in Affiliate Marketing:

Merchants are the ones who operate affiliate programs. I.e. Dell is a merchant.

Affiliate Networks are the "middleman" who promote Merchants to Affiliates.

Affiliates or Publishers are you and I. I.e. website owners who display banners, text links etc. on our websites for Merchants via an Affiliate Network.
 
I'm not really in to the affiliate thing but isn't it logical to leave out that middle man so you can save yourself the part he takes on every sale? I know this is impossbile when more affiliates are involved but for example if you only promote for Dell?
 
NtodaS said:
I'm not really in to the affiliate thing but isn't it logical to leave out that middle man so you can save yourself the part he takes on every sale? I know this is impossbile when more affiliates are involved but for example if you only promote for Dell?
Click to expand...

Generally with the ad network as the middle man, they make their money directly from the advertiser, not from your cut. Unfortunately, due to a lot of greedy ad networks and their reps, they'll start you off with say for example, $30 payout per sale, and as your volume increases they'll give you up to $35. They can do that because the original per sale rate that the advertiser paid is $37, so they pull $7 + whatever their percentage fee is + the monthly retainer fee for using the network, so they make out pretty well in the end. But most of the time, they just make their cash from a small percentage on each sale or lead, and their monthly retainer rate for the service, they won't take anything from the affiliate, or at least, they shouldn't. Someday this will all change, and the affiliates will hopefully be able to demand what they want, instead of us catering to their needs and rules. I'm already doing it with some ad networks, for the most part at least.
 
NtodaS said:
I'm not really in to the affiliate thing but isn't it logical to leave out that middle man so you can save yourself the part he takes on every sale? I know this is impossbile when more affiliates are involved but for example if you only promote for Dell?
Click to expand...

In some instances yes you can work direct with a merchant but only if you are going to pull in some big numbers. I work direct with quite a few merchants in my sectors and it works really well.

However I am also a member of hundreds of other affiliate programs where I only generate a small number of sales. In these cases it makes much more sense to go through an Affiliate Network. The reason being that you only need 1 invoice instead of say 100. Needless to say it cuts down on admin and paperwork etc.
 
Jon said:
Generally with the ad network as the middle man, they make their money directly from the advertiser, not from your cut. Unfortunately, due to a lot of greedy ad networks and their reps, they'll start you off with say for example, $30 payout per sale, and as your volume increases they'll give you up to $35. They can do that because the original per sale rate that the advertiser paid is $37, so they pull $7 + whatever their percentage fee is + the monthly retainer fee for using the network, so they make out pretty well in the end. But most of the time, they just make their cash from a small percentage on each sale or lead, and their monthly retainer rate for the service, they won't take anything from the affiliate, or at least, they shouldn't. Someday this will all change, and the affiliates will hopefully be able to demand what they want, instead of us catering to their needs and rules. I'm already doing it with some ad networks, for the most part at least.
Click to expand...
can't we just start our own affiate network, you, Kieron and me..:cool:
Okay you probably won't have any use for me but you 2 could probably pull it off :)
 
darkdrift said:
LOL - yes, there is certainly a big difference...one has a product, one sells it
Click to expand...

That's a confusing way of saying it, since the merchant has the product and sells it, but point taken.
 
peach said:
can't we just start our own affiate network, you, Kieron and me..:cool:
Okay you probably won't have any use for me but you 2 could probably pull it off :)
Click to expand...

I've thought about it many times over.. but it's not the route I want to go. Maybe someday when I seriously want total control over every campaign I run. But now, I have way more freedom from the networks than ever before. But I got that by working hard and hitting the super affiliate status. They want volume leads, and I want freedom to host the ads myself and quick payments. Fair tradeoff for the most part.
 
Jon said:
I've thought about it many times over.. but it's not the route I want to go. Maybe someday when I seriously want total control over every campaign I run. But now, I have way more freedom from the networks than ever before. But I got that by working hard and hitting the super affiliate status. They want volume leads, and I want freedom to host the ads myself and quick payments. Fair tradeoff for the most part.
Click to expand...

Plus superaffiliates can negotiate their own pay:)
 
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