Which aff networks are the best to partner with as an advertiser?

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AlexJames
Talk to Elias from YEP - he will send you golden leads.
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That yeprevenue looks good, thanks for the suggestion.


roishare
If I were you, I would go with either HydraNetwork or NeverBlueAds.
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Thanks for that! We were thinking Hydra for sure and our comp is on NBA so that would be good to get on there.

schockergd
Have you thought of a revshare % for the subscriptions to produce residuals? Sometimes you can get higher quality from low initial, but residual income (Plus that would weed out junk subscriptions).
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We're considering it, what do you think would be a good monthly payout to compete?

Rajuthan - threadjacker, gtfo, lol

Everyone else.... I don't give a fuck about brazilian ring tone offers.
 
UnripeArbiter said:
AlexJames That yeprevenue looks good, thanks for the suggestion.


roishare Thanks for that! We were thinking Hydra for sure and our comp is on NBA so that would be good to get on there.

schockergd We're considering it, what do you think would be a good monthly payout to compete?

Rajuthan - threadjacker, gtfo, lol

Everyone else.... I don't give a fuck about brazilian ring tone offers.
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$5/monthly recurring sounds good to me.
 
LOL, we'll probably be negative at $5/month.

We get $5.32 from $9.99 price point the carriers and aggregrator takes the rest.

We would be left with 32 cents and we still need to pay texting charges @ .015 a message.
 
I would agree Hydra and Neverblue have offers similar and would be a good place to start. I'm not sure the pricing is where it needs to be for any network but you really need to find a network that will be willing to spend the time with you to figure out the real price point. I would need way more info to say if this was a fit for Motive, but i would be willing to discuss it.
 
motivebrendan said:
I would agree Hydra and Neverblue have offers similar and would be a good place to start. I'm not sure the pricing is where it needs to be for any network but you really need to find a network that will be willing to spend the time with you to figure out the real price point. I would need way more info to say if this was a fit for Motive, but i would be willing to discuss it.
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Part of the decision should be based on the traffic mix the network provides and what you're currently doing. If you're doing a lot of search already internally, and are interested mostly in email...Hydra is a great network. Around 70% of their volume comes from emailers. Conversely, the majority of the traffic coming from Azoogle comes from AdSense and search. The account managers at the various networks should be able to tell you their mix.

This may not be applicable for you, but for a few offers I ran it definitely was. We already had a sizeable inhouse search program, so getting affiliates involved would have pushed up bids and cannibalized a lot of our efforts...so I mostly stuck to networks w/ lots of email volume for those offers.

Hope this is helpful.
 
UnripeArbiter said:
LOL, we'll probably be negative at $5/month.

We get $5.32 from $9.99 price point the carriers and aggregrator takes the rest.

We would be left with 32 cents and we still need to pay texting charges @ .015 a message.
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Right, but you're not just paying based on the first month, you're paying based on anticipated revenue over the average lifetime of a customer. Yes, it's risky, but it's necessary to compete with the others.
 
As Johu stated, yea for the first month you may just break even or have a negative ROI, but you will make that up for the following months. I would suggest running a fixed payout for 8 months, and take note of how long a typical user keeps his subscription. If it's only 1/2 months, then rev-share isn't a good idea, but if it's 4+ months, then not only will you put money in your pocket, but actually please affiliates, and set the precedent for rev-share on pin submits.
 
Also, make sure to track quality (average length of subscription + cancellation rate) both by network, and by publisher on the network. I'm not sure how to really implement something like that with a mobile subscription offer, but I'm sure you can figure it out. Each affiliate network/technology can pass on affiliate info in different ways, so you'd have to talk with the network about how to get those variables passed properly.
 
Very helpful guys!

As Johu stated, yea for the first month you may just break even or have a negative ROI, but you will make that up for the following months. I would suggest running a fixed payout for 8 months, and take note of how long a typical user keeps his subscription. If it's only 1/2 months, then rev-share isn't a good idea, but if it's 4+ months, then not only will you put money in your pocket, but actually please affiliates, and set the precedent for rev-share on pin submits.
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That's a great idea and that's pretty much what my partner and I came to tonight. Only problem is, if we determine our user retention is sufficient for us to implement a rev-share program..... we still can't offer more than $5 per month.

We only bring in $5.32 per customer total at a $9.99 price point.

So if we pay an affiliate $5.00 per month we will be only bringing in .32 cents and that needs to pay for everything else.

So for what you said johu

Right, but you're not just paying based on the first month, you're paying based on anticipated revenue over the average lifetime of a customer. Yes, it's risky, but it's necessary to compete with the others.
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That would apply yes to a one time payout, but the discussion was about rev-share. Like I said above $5.32 is what we get on average over all carriers per user per month. $5.00 a month just ain't gonna do it.

However, if user retention is as great as I want it to be. Rev-share at $3 or $4 may be attractive to both us and the affiliates.

So how would $3.00 monthly recurring pin submits sound?
 
motivebrendan
I would agree Hydra and Neverblue have offers similar and would be a good place to start. I'm not sure the pricing is where it needs to be for any network but you really need to find a network that will be willing to spend the time with you to figure out the real price point. I would need way more info to say if this was a fit for Motive, but i would be willing to discuss it.
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Thank you. I would love to provide you with that info when the time comes. We'll keep Motive in mind.

nvanprooyen

Part of the decision should be based on the traffic mix the network provides and what you're currently doing. If you're doing a lot of search already internally, and are interested mostly in email...Hydra is a great network. Around 70% of their volume comes from emailers. Conversely, the majority of the traffic coming from Azoogle comes from AdSense and search. The account managers at the various networks should be able to tell you their mix.

This may not be applicable for you, but for a few offers I ran it definitely was. We already had a sizeable inhouse search program, so getting affiliates involved would have pushed up bids and cannibalized a lot of our efforts...so I mostly stuck to networks w/ lots of email volume for those offers.

Hope this is helpful.
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Really helpful, I had no idea Hydra was 70% mail. We will definitely take this into consideration when selecting our networks. Thanks man, great advice.
 
Seoholic said:
@sumitdhawan09: $3 bucks my ass I get $9 for Brazilian Ringtone leads...
By the way you really REALLY need to learn English man. I feel like throwing my monitor out of the window everytime I see your posts.

p1010388ew6.jpg


@OP: Good luck with those payouts...
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sumitdhawan09 is clearly a persona, not a real person.
 
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