I need some good ideas to market something as old-fashioned and "boring" as a newspaper offer online. I need some good suggestions - who can help?
Who can help?
- Thread starter MartinSvendsen
- Start date
Make it digital and release the subscription in marketplaces like nook, and kindle. Be competitive with your subscription prices.
I don't really understand the question. Are you saying you have a newspaper ad space and need to advertise a product as 'boring' on there?
Actually you have to make entirely fit to market theory site,and having ensure,to proceed next steps,I think this will help you.thanks
Hey Guys...thank you for the answers and the question.
My client is a newspaper and I do not have much experience in promoting this type of campaigns online. I do not even read newspapers myself and think the media is outdated (alone time ago). However, I would like to help the customer reinvent the wheel
My client is a newspaper and I do not have much experience in promoting this type of campaigns online. I do not even read newspapers myself and think the media is outdated (alone time ago). However, I would like to help the customer reinvent the wheel
Your best bet is to jump over and have a close analytical look at the major publications like the LA and NY times. Look at how they were able to transition with there blogs and search out there income sources.
If it's a smaller local paper looking to make extra money online get them up and running with WordPress if they don't already have a Website if they do talk to them about there content strategies and link buidling the inform them about advertising potential on there site teach them how they can use there site to draw subscriptions to there offline paper or magazines.
Honestly when it comes to the news industry there are a million and a half things that can be done especially with the smaller outdated ones from lesser known towns they usually know nothing about the Internet so you can earn a ton by just being there straight up Web consultant.
I could go on but I'm using my phone to type this and it's hard as fuck so I'm leaving it at that lol.
If it's a smaller local paper looking to make extra money online get them up and running with WordPress if they don't already have a Website if they do talk to them about there content strategies and link buidling the inform them about advertising potential on there site teach them how they can use there site to draw subscriptions to there offline paper or magazines.
Honestly when it comes to the news industry there are a million and a half things that can be done especially with the smaller outdated ones from lesser known towns they usually know nothing about the Internet so you can earn a ton by just being there straight up Web consultant.
I could go on but I'm using my phone to type this and it's hard as fuck so I'm leaving it at that lol.
Hi Aeguitas,
Thank you for you feed back on this.
This newspaper seems incredibly well covered through the digital media and have complete control over must every aspect of the area. They are very good in promoting themselves through all available media channels, including Twitter, Facebook, Instagram, and besides having a good understanding of the digital media and an e-newspaper they have two types of newsletters - a newsletter with editorial content (sent twice a day with news) and a newsletter with information about there own webshop (books, music etc.). They have developed their own app for mobilephones using both SEM and SEO on a very professional level and in general there are not many areas where they have not seen the possibilities. It all seems very structured and well thought out and as if there are lots of projects in development pipeline. I need something not seen before that may surprise them in a good way...?
Thank you for you feed back on this.
This newspaper seems incredibly well covered through the digital media and have complete control over must every aspect of the area. They are very good in promoting themselves through all available media channels, including Twitter, Facebook, Instagram, and besides having a good understanding of the digital media and an e-newspaper they have two types of newsletters - a newsletter with editorial content (sent twice a day with news) and a newsletter with information about there own webshop (books, music etc.). They have developed their own app for mobilephones using both SEM and SEO on a very professional level and in general there are not many areas where they have not seen the possibilities. It all seems very structured and well thought out and as if there are lots of projects in development pipeline. I need something not seen before that may surprise them in a good way...?
Ahh yes the secret sauce of life, unfortunately I'm not big in that industry, I understand it I've been around it a little bit but thinking up something new and fresh for them is outside of my league unfortunately.
hahah - I know it is an almost impossible task. That is also why I've allowed myself to "ask" the question in this forum. I also have a magazine as client where I do not know how to market them online
A marketing research was the first thing I did. What I need is ideas for online marketing for magazines and newspapers?
You got some pretty straight forward and in depth advice in here. All you need to do is expand.
By market research, that doesnt mean just go check out other newspaper and mag websites. That means use some spy tools, and look at their media buying campaigns.
Specifically you want to know, what offers they have put together, and how there promoting them to attract new customers.
I think its obvious to everyone, even non marketers. The newspaper and mag business isnt really dead, its just changed a little bit.
The subscription has died off for most of them, but they make it up through digital advertising revenue.
PM me man, i dont mind seeing what you have, and giving some tips.
By market research, that doesnt mean just go check out other newspaper and mag websites. That means use some spy tools, and look at their media buying campaigns.
Specifically you want to know, what offers they have put together, and how there promoting them to attract new customers.
I think its obvious to everyone, even non marketers. The newspaper and mag business isnt really dead, its just changed a little bit.
The subscription has died off for most of them, but they make it up through digital advertising revenue.
PM me man, i dont mind seeing what you have, and giving some tips.
Thanks, Gamn13
Even though they're not particularly useful to me. It is mostly for the US market (and other major countries / markets). I need something for the Scandinavian market.
Even though they're not particularly useful to me. It is mostly for the US market (and other major countries / markets). I need something for the Scandinavian market.
This osunds serious, so at this point you should go even bigger. Did you thought about the idea for example to ask them to design the biggest newspaper in the world and to be included in the Guinness list? This could gain your company a lot of attention from other magazines, television
Another tip, you could create a youtube video, which could go viral about them, for example 20 man with parachutes jump off the plain with their newspaper and while they are landing they are reading this newspaper.. Anywya, this is just some quick ideas, but if they have a budget, you could try to complete them nd to gain them a worldwide popularity. good luck !
Razzle dazzle them with clickbait headlines like "I have 7 secrets to explode profit and triple subscriptions! Don't miss!"
Then when they hire/pay you totally under-deliver.
Beat them at their own game.
Good luck bro
Then when they hire/pay you totally under-deliver.
Beat them at their own game.
Good luck bro