Anyone in advertising absolutely NEEDS to check out this Fair and Lovely ad:Fair & Lovely
They're only the largest cosmetics company in the world, so I'm sure they know what they're doing. Some of the Indians here will back me up on how popular this shit is.
Goes down well with the Desi community, because most of them want to be white.
Japanese have their own local variants.
This shit sells like hotcakes to goths in the the US & Germany, too.
this concept is really popular in india and china. if one could work around the rebill/cc issue i think that could be a cash cow.