Why Do Affiliate Networks (Most of Them) Not Use Cookies?

[x2c667]

I was just sitting down and this came to mind: why do most of the major affiliate networks (A4D, NB, Copeac, CB, MaxBounty, etc. etc.) not use cookies that last in the browser for a period of time (30-60 days normally) like traditional affiliate networks such as CJ and ClickBank?

Customers definitely come back and have purchased items later as statistics show, hence why I think CB places a cookie in the browser so you can track exactly who is responsible for the initial lead/sale.

Do these newer affiliate networks not use this because it saves them a few bucks?

Just wondering why there is a difference or if there is something I am missing.

 

[mkrongel]

Copeac uses cookies, each offer has a time frame for the cookie, usually 30 days, we see many pubs who turn off still get sales for 30 days after the fact due to cookies on the machine.

I would say everyone else you mentioned also uses cookies in the same manner.

 

[x2c667]

Ah, I gotcha I gotcha. So if a visitor clicks on my link with you guys, and then fills out the form like 5 days later, I will still be credited for the lead? I guess any example is say I am running a credit report with you guys, the visitor decides it will take too much time and then goes back 4 days later by just manually typing say creditreport.com in, then I will be credited for the lead?

 

[TFLNetwork]

If the cookies aren't cleared. Pretty much 99.99% of network use cookies.

 

[bb_wolfe]

Not all networks CAN use cookies for obvious reasons. Just look at AdExhibit Jason down here...

 

[MaxSteve]

I was just sitting down and this came to mind: why do most of the major affiliate networks (A4D, NB, Copeac, CB, MaxBounty, etc. etc.) not use cookies that last in the browser for a period of time (30-60 days normally) like traditional affiliate networks such as CJ and ClickBank?

Customers definitely come back and have purchased items later as statistics show, hence why I think CB places a cookie in the browser so you can track exactly who is responsible for the initial lead/sale.

Do these newer affiliate networks not use this because it saves them a few bucks?

Just wondering why there is a difference or if there is something I am missing.

You are DEFINITELY missing something. Not only are cookies the tracking mechanism of just about all networks, MaxBounty is not a "newer" network. We've been around since 2004, and I know the other networks you listed have also been around for several years.

 

[stick2Herbs]

You are DEFINITELY missing something. Not only are cookies the tracking mechanism of just about all networks, MaxBounty is not a "newer" network. We've been around since 2004, and I know the other networks you listed have also been around for several years.

I think by "newer" he meant traditional affiliate networks (gay) like shareasale, CJ etc vs the "New" affiliate networks aka CpaNetworks.

 

[x2c667]

You are DEFINITELY missing something. Not only are cookies the tracking mechanism of just about all networks, MaxBounty is not a "newer" network. We've been around since 2004, and I know the other networks you listed have also been around for several years.

I meant you guys definitely are newer than the traditional networks like cj/cb.