Dude. You tried to sell us $50 zippos. Just put the merch up for sale. It doesn't cost you guys anything.
Here's the way this works. You WF brand the whole damned CafePress inventory. 20% markup, whatever. I'm sure some of the kids here will buy their lady friends a pair of WF brand Thong panties. Then, after a few weeks/months, you find out what items actually sold quite a bit (ya know, like more than 1). And at that point, you go buy 100 of them at discount and pass those savings on to Dave & the rest of the nimrods.
Moral of the story is that it costs you effectively nothing to test the CafePress waters and there's nothing but upside & market research for WF and the brand. By doing this "what do you want" garbage, you'll end up with another awesome zippo debacle.
Just my $0.024 (my 2 cents at a 20% markup)