Wickedfire vs. ClickBank << Don't shoot me!

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You sure? The NCMedia I know is behind such sites as 'Project Wealthy' and 'Fat Rich Pig' ;)

Clickbank was the first affiliate network I signed up to, and I've been with them WAY longer than I have with any CPA network, and in my experience I've found that no other network is anywhere near as reliable as Clickbank. I mean in my two years or so with Clickbank, I haven't had a single incident of 'tracking problems' or 'scrubbing/shaving' or any of that bullshit. The system and the management has been nothing but top class, which is why I like them so much. On the contrary, I've had tracking problems with every CPA network I've been with, and I don't want to even get started with scrubbing/shaving/advertisers screwing affiliates and so forth.

The thing that pisses me off most though is all this BULLSHIT people throw at Clickbank and how they don't believe in promoting the crap on there. PLEASE give me a break. The last thing I'd expect to hear from a CPA marketer is that kind of shit. I mean honestly, it's fine to promote ringtones, dietery supplements run by downright shady advertisers who refuse to cancel subscription payments, cash loans, and all the other junk which don't have any sort of quality control or customer satisfaction, yet it's not fine to promote digital products which come with a two month money back guarantee?

Having said that, Clickbank and CPA networks are just different. You need different approaches to each. Do whatever works and makes money for you.


Die.

Thank you kindly for this reponse - repped, and to others that took a moment on this one I truly appreciate it. Perhaps it is a bit reduntant, and yes even I have taken a crack at doing a few IM products (the ones you mentioned) - they didn't do too well either but hey everyone needs to grow from something and I did try to overdeliver with mine.

Interesting overall feedback. Based on what I'm reading here and a few other places, I think the two new offers we're doing are indeed going back into the CB world again. I simply thought that if I could get them on CB as well as one or two CPA's it may be worth split testing on the top level, however it seems like a huge risk as a merchant unless you have great trust and backtests with your CPA, or your own inhouse program, which I am far from wanting to look after.

We did a dance DVD series with like 4-5 CPA's earlier this year and put it on CB as well. All the problems outlined with CPA's in this thread took a big bite into our business and profits, AND pissed off a whole bunch of affiliates due to the CPA's constant interrogations with the sales they would make. Funny enough CB still outperformed all the CPA's on that one and still does today.

Sorry to those that found this thread pointless or basic, I truly do value what you all have to say, and as merchant and aff it's difficult to plan next steps with projects without doing some digging like this. So the one question that I'd like to ask again is - If YOU had two offers coming up as a merchant, would you put them on CB or a CPA that you truly trust, or both? (let's say the product CAN be digitally delivered, OR via ship/handle/tangible delivery).

Thanks again.
Norb. **Some of your responses made me howl too - will do my best not to .... anymore, rep coming for you guys.
 


We did a dance DVD series with like 4-5 CPA's earlier this year and put it on CB as well. All the problems outlined with CPA's in this thread took a big bite into our business and profits, AND pissed off a whole bunch of affiliates due to the CPA's constant interrogations with the sales they would make. Funny enough CB still outperformed all the CPA's on that one and still does today.
Very interesting indeed. I find it very hard to believe that you got more affiliates on board your product through Clickbank than you did with a CPA network. Did you do anything to promote your affiliate program? Because I'm certain simply signing up and letting your product sit in the marketplace won't get you any affiliates on board, unlike the CPA networks which help you by giving your product exposure to affiliates.
 
@Demon

Well no I didn't just put up an offer and not do any recruitment. I have over xx offers out there and my own recruitment/training etc. set up for xxxx aff's now within CB and abroad. The CPA's do what they do however imo they both hunt and acquire so many offers, and keep such a small aff base (which can be good), that their library just grows and grows and dilutes the attention any one program gets. If I opted to pay more for in-house management via the CPA's then perhaps things would be different however the offer ran through 4 of them in various capacities before we decided to cut all but one, and this was after filtering a good 2 dozen of them.

At CB we digitized the whole series for download along with perks etc., and since I have an exisitng base of affs from previous programs it was rather easy recruiting/launching/growing. None the less the volume of aff's wasn't really the problem as much as the already mentioned. I could easily migrate all my aff's (or many) to any system however that is touchy.

It would be nice to find a CPA that has great self-managed program options as I don't need help with recruitment. I need spotless tracking and at least some quality control on the quality control to enable happy affiliates (it's fair to say that CB does run a muck on what they allow, so no I don't expect that much leniency), and less fraud/skim/shave.

There are retention problems with most t&c and the merch is usually at a loss/responsible when fraud/chargebacks etc. happen. Unless there is a logical allowance setup and a timeline that does not allow for overlap or mass refund/chargebacks, the network always wins.

I'm not seeing any merchants/pubs here speaking openly about this kind of stuff, figured this might bring a few out to intrigue me. I'd love to see my offers on more than just CB, though not at the cost of what I've seen to date, hopefully some here are also pubs/merchants and can shed some positive light for me.
 
@Demon

I'm not seeing any merchants/pubs here speaking openly about this kind of stuff, figured this might bring a few out to intrigue me. I'd love to see my offers on more than just CB, though not at the cost of what I've seen to date, hopefully some here are also pubs/merchants and can shed some positive light for me.
Yeah I tried getting a few of my CB products on some networks, the main problem is matching my existing 75% payout. The networks usually want an additional 20%-25%, which means I'm left with nothing at all. And then there's issues with refunds/chargebacks: Clickbank takes care of it, while the networks still expect you to pay up. I think the best way to go would be to either use CB or a CPA network, not both together as I attempted, because things will get messy too quickly.
 
Clickbank has it's own problems, like not having Affiliate Manager, or stuff like that. But if you drive enough traffic, they'll help you with that, I actually have an Affiliate Manager at Clickbank.

Promoting CPAs is not easier than promoting Infoproducts, it's just different mindset. Usually, when people look for information, they want to solve problems as fast as they can & structure your LPs & Ads that way, and you'll have the same success with CB, as you have with CPAs.

Personally, I think that Clickbank offers (outside the IM niche) can be much more profitable, because you can promote the same product for 2 years, without doing a lot. Let's take Acai Berry or Wu Yi tea, those offers are just buzzwords, in month or so, everyone will forget about them. However, Fatloss4Idiots is on the of the top CB products for the past 2 years....

Theres tons of money to make in the CPA world and in the CB world, however the mindset behind them is different....
 
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