neverblue is the shit...have you even contacted them about this before making this thread? it seems like you just started running traffic with them and assume you're going to convert instantly on a new ad without testing...
All of the above. NB is on the up and up. Try talking to them about why your traffic isn't converting. The key to the toolbar offers is getting the right traffic. There's a certain demographic that loves that shit.
Wait, nevermind... how about you move on to something else. Toolbar downloads are dead.