Yahoo Apt... uh ?

Rasta_Cook

New member
Apr 4, 2007
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Montreal
So, its been a while since i logged into my yahoo search marketing account, ive been neglecting the other search network and focusing on google too much, anyways today while trying to figure out what my user/pass was for YSM i noticed they had a "new" thing (not sure when it came out) called Yahoo Apt ...

Now i dont know what the hell this thing is, i looked at some of their videos, i read a bit about it, but im still like... "why?"

Whats the diff between this and YSM ( and adwords and adcenter ), is it better ? it seems like they arent being very specific on what it does and just saying this is the next big thing for advertisers, publishers, bla bla everyone...

anyone tried it ? what is it good for ?

Thx
 


From my Yahoo rep: "APT is a new platform that is still in beta and being tested by the Yahoo! Newspaper Consortium. It is not going to be rolled out to the masses most likely until the end of 2009/early 2010."