I've been poking around Yahoo's advertising solutions site, and it looks like I can contact sales to use their "real" display network (minimum spend: $5k per month) or use something called "My Display Ads," which is part of their Small Business Solutions offerings (link - apparently no min spend).
Does anyone have experience using My Display Ads and/or Yahoo Display in general? I assume that My Display Ads lets you target the same inventory that's available on the "real" network?
Other than Yahoo's little ad builder tool, what's the difference between My Display Ads and their other display offerings?
Does anyone have experience using My Display Ads and/or Yahoo Display in general? I assume that My Display Ads lets you target the same inventory that's available on the "real" network?
Other than Yahoo's little ad builder tool, what's the difference between My Display Ads and their other display offerings?