Yahoo or Google?

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you're an affiliate manager?

anyways... the rule of thumb is Google pushes more traffic, Yahoo tends to convert better. No way to know unless you test. If you're new to PPC, use google for a crash course, then move your data to the other ones.
 
i use to be go google because of traffic, but now its like over crowded and personally i think it doesnt convert as good as yahoo traffic.
 
Personally, I think it's easier to learn on Yahoo because the quality score, etc. seem to make more sense. Plus - they've actually come along and deleted some of my keywords as irrelevant, and THAT improved my campaign performance. I never have Google come along and force my campaign to be better.

Just my humble opnion.

Again, is it so hard to just set up a campaign on each of them and find out?
 
Yahoo is kinda wacked. Even when you just turn on sponsored match at least 50% or more of the traffic comes from crappy MFA-like sites, NOT yahoo.com search. They let you block up to 250 of these crappy sites, but their blocking system doesn't work very well (it can take weeks before anything is blocked, by which time you've lost a shitload of money). I've promoted almost everything under the sun and I've never seen Yahoo convert higher either. I have actually completely stopped advertising on Yahoo. It's too much bullshit. Google is all you need if you are into systematic scalable ad campaigns.
 
I prefer google because yahoo converts like shit for me on most things. Even if you opt out of their content network, they still stick your ads up on crap parking pages... you gotta comb your logs twice a month for sites to add to the "blocked domains" filter, and thats only AFTER you've paid for the click.
 
is there any other PPC player which can be looked into as well ?

of course. MSN Adcenter. They convert well for me, but my experience has been the same as many people here. They don't seem to send buckets of traffic. It just depends what you are trying to do.
 
I would say for the niche we are in, we see that MSN has the best quality traffic. With that said though, it also has lowest amount of traffic compared to either Google or Yahoo.

-=Chipmunk=-
 
Yahoo would be better if they did not show you adds on their shitty content network. Google is tougher to crack but it is worth the trouble when you crack it.
 
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