i had a thought about this, hence why im resurrecting this.
when you register your domain, we like to say that we own it, but we don't we're just leasing the domain for the given time period.
I wonder if the custom tlds give you some added level of protection, if apple owns .apple they can never be cybersquatted, they own that tld for life, they never have to worry about domains expiring, and they can easily create short domains for themselves
mac.apple
tv.apple
ipod.apple
This could actually be well worth the money for large corporations
also if it's permanent, what's stopping anyone from getting their own tld like .dude
And subletting the domain and become the exclusive registrat, boost up the prices, and no icann fees so boost up your profits