Zip Submits - why?

[chatmasta]

Hey,

We've all heard of the sites that pay you $0.50-$1.50 just for getting someone to submit their zip code. But my question is: why? What's so valuable about a zip code? The only logical thing I can think of is that it would give them valuable geographical information about their demographic. But is that really worth over $1 per zip code?

 

[Karnul]

No, the zip code is worth jack shit.

The idea is to get people to start filling in the form. Once they enter a zip, then they get the next page... a full address. If they do that then they get offered stuff.

The companies paying for zips will dump you if you only get zips. They want people to go further into the forms.

 

[DaveEMG]

Figure, the shorter the lead form, the less you get paid. The more intrusive the information, the more you get paid.

That's why Zip submits payout around a buck. There's effectively NO information there, but it gets the ball rolling. Email submits pay more, because email addresses are worth more. Simple forms pay even more, because they're asking for names, emails, addresses, etc. Long forms pay a lot, but the conversions are far lower. Qualified traffic, regardless of the lead form, helps.

 

[Hobbit]

So, do you get paid when they enter the zip code and don't fill out the rest of the form? I always wondered that.

 

[Cool1g]

So, do you get paid when they enter the zip code and don't fill out the rest of the form? I always wondered that.

yep - that's all there is to it.

note - they do keep track of IP addresses so you couldn't go to that site and enter in zip codes all day long...

 

[DaveEMG]

Like Cool pointed out here, yes, you get paid on the zip submit. HOWEVER, the networks really really really know the actual net conversion, so if you have underperforming traffic (ie traffic that doesn't convert to actual sales and leads), your account will likely be reviewed and potentially suspended.

With most zip submits, the likely end conversion is probably something like 10:1 (totally dependent on the offer, of course). Meaning if you're paid $1.20 per zip submit, the overall lead is probably worth about $12.00 to the advertiser (well, actually more, since the advertiser needs to make a profit).

When the iPod was announced, Giveawaycafe had a "win a free iPhone" zip submit offer up within about 48 hours. Converted great while the buzz was hot, and now it fell off a ways.

 

[kingrage]

Figure, the shorter the lead form, the less you get paid. The more intrusive the information, the more you get paid.

That's why Zip submits payout around a buck. There's effectively NO information there, but it gets the ball rolling. Email submits pay more, because email addresses are worth more. Simple forms pay even more, because they're asking for names, emails, addresses, etc. Long forms pay a lot, but the conversions are far lower. Qualified traffic, regardless of the lead form, helps.

Oddly enough email submits actually pay less, which I've never understood. Maybe it's because it's more likely get someone will fill out their address after they've given their ZIP as opposed to just their email.

 

[mkrongel]

Oddly enough email submits actually pay less, which I've never understood. Maybe it's because it's more likely get someone will fill out their address after they've given their ZIP as opposed to just their email.

Actually the email submit pays more not the zips.

 

[geoffmarcy]

I know for some ad networks, email/zip submit offers make up a pretty big chunk of overall revenue. What is the trend out there from your perspective, are these types of offers gaining or losing popularity?

 

[Firelead]

I know some ad networks, email/zip submit offers make up a pretty big chunk of overall revenue. What is the trend out there from your perspective, are these types of offers gaining or losing popularity?

gaining popularity. because they convert well, and payout well.

 

[DaveEMG]

Publishers, by and large, like anything that converts quickly. The lower the conversion threshold, the easier it is to test offers, marketing methods, and see results.

There are tons of killer zip submits & short forms out there. Check out my sig. (gratuitous plug yet not a 2nd tier so bite my shiny metal ass).

If you like shortform and want to earn a good chunk, you should checkout some ringtone offers. Basically you just have to find kids that are willing to put their cell phone number in. It's a good deal, since the charges show up on a cell phone bill. Any time a customer has to take out their wallet you end up with a certain percentage of abandonment.