So, according to serpIQ, my KW gets 3,600 global exact match searches per month, but when I check it in Google adwords keyword tool it says 246,000 global monthly searches. I searched for [keyword], and I checked the "Only show ideas closely related to my search terms" box..
What am I doing wrong/missing? Obviously, that is a huge difference, so I'm sure I'm misinterpreting.
What am I doing wrong/missing? Obviously, that is a huge difference, so I'm sure I'm misinterpreting.