I think one lesson to be learnt is that, there were only 3% who were successfully brokering traffic, and who are still brokering traffic successfully.
Problem is that several of smarter "picks and shovel makers and traders" created some services and products that gave an easy way out to thousands of n00bs who never ever built links by hand, who never ever went through the task of creating their own Ad Copy (self written or outsourced), did any statistical analysis other than maybe some split testing to weed out non profitable campaigns (which is not even testing), or researched keywords (and no I am not talking about researching for EMDs)..
So for the wannabe publishers, they started outsourcing some content, trolled BST, bought a scrapebox copy and went into business.
And for the wannabe AMs, they copied other's adcopy and LP and went into business.
What else do you expect?
Just look at the questions being asked even by people who have been in the business a few years..
Just look at the case studies and the broad sweeping statements being made.
Some people have learnt. Some just refuses to learn.. and only focuses on what is working right now.. and then copy it as is. No wonder, when the slap came, everybody was slapped.
The industry is slightly maturing and is just ridding itself of the misfits.
So much better for the 3%...
The industry maybe maturing, but it still has a huge potential for growth.
OKTHXBYE
Problem is that several of smarter "picks and shovel makers and traders" created some services and products that gave an easy way out to thousands of n00bs who never ever built links by hand, who never ever went through the task of creating their own Ad Copy (self written or outsourced), did any statistical analysis other than maybe some split testing to weed out non profitable campaigns (which is not even testing), or researched keywords (and no I am not talking about researching for EMDs)..
So for the wannabe publishers, they started outsourcing some content, trolled BST, bought a scrapebox copy and went into business.
And for the wannabe AMs, they copied other's adcopy and LP and went into business.
What else do you expect?
Just look at the questions being asked even by people who have been in the business a few years..
Just look at the case studies and the broad sweeping statements being made.
Some people have learnt. Some just refuses to learn.. and only focuses on what is working right now.. and then copy it as is. No wonder, when the slap came, everybody was slapped.
The industry is slightly maturing and is just ridding itself of the misfits.
So much better for the 3%...
The industry maybe maturing, but it still has a huge potential for growth.
OKTHXBYE