Anyone Ever Use Billboards For Local Marketing?
- Thread starter Fiver
- Start date
depending on the niche it can really pay off - strip club billboards near the exits are $$
then there are local ones like these
that really rake in the calls etc.
its just like doing PPC advertising, its all about placement, creative and demographic.
to answer your question, I have not done billboards but I have done bus stops and taxicab advertising, both of which paid off after I was able to optimize my ad properly.
Where I love billboards can get easily into 6 figures - Miami 95/595 area or places like the beltway in DC, or obviously places like Timesquare etc can get up there.
Great question tho - would love to see if any publishers/advertisers here who have experience with this
then there are local ones like these
that really rake in the calls etc.
its just like doing PPC advertising, its all about placement, creative and demographic.
to answer your question, I have not done billboards but I have done bus stops and taxicab advertising, both of which paid off after I was able to optimize my ad properly.
Where I love billboards can get easily into 6 figures - Miami 95/595 area or places like the beltway in DC, or obviously places like Timesquare etc can get up there.
Great question tho - would love to see if any publishers/advertisers here who have experience with this
I used to flypost. Worked really, really well, but you need to be careful because the local authories constantly want your ass for it, and if you do it in the wrong area you can run into organised crime types.
depending on the niche it can really pay off - strip club billboards near the exits are $$
then there are local ones like these
that really rake in the calls etc.
its just like doing PPC advertising, its all about placement, creative and demographic.
to answer your question, I have not done billboards but I have done bus stops and taxicab advertising, both of which paid off after I was able to optimize my ad properly.
Where I love billboards can get easily into 6 figures - Miami 95/595 area or places like the beltway in DC, or obviously places like Timesquare etc can get up there.
Great question tho - would love to see if any publishers/advertisers here who have experience with this
Shawn, I personally like the billboards that animate. Like this one I found off I-95
Here in the city phone poles act as billboards/bulletin boards with layers and layers of ads stapled over the years for upcoming events from band performances, hemp fest, yoga, etc...depending on the niche.
Here in the city phone poles act as billboards/bulletin boards with layers and layers of ads stapled over the years for upcoming events from band performances, hemp fest, yoga, etc...depending on the niche.
This is a good example of the amount of ads people are subjected to daily. How does one ad stick out from the rest of them? That's a problem. Also the same can be said with billboards, what's going to differentiate you from from the rest. The science of advertising is probably my favorite subject because they do say you're only one ad away from your next million dollars. I'd love to do some client work in this space if I found the right guy who wanted to be more direct about things.
depending on the niche it can really pay off - strip club billboards near the exits are $$
then there are local ones like these
that really rake in the calls etc.
its just like doing PPC advertising, its all about placement, creative and demographic.
to answer your question, I have not done billboards but I have done bus stops and taxicab advertising, both of which paid off after I was able to optimize my ad properly.
Where I love billboards can get easily into 6 figures - Miami 95/595 area or places like the beltway in DC, or obviously places like Timesquare etc can get up there.
Great question tho - would love to see if any publishers/advertisers here who have experience with this
I drive by that one all the time
Yeah my girlfriend works for a public relations/communications agency and there's crazy amounts of money in it.
There's a billboard down the street that says "we get you off"' then in smaller font talks about speeding tickets... Lol
Since it was a waste of money, can you elaborate on the process a bit and what your results were?
Advertising by means of billboard is one good way of advertising. But before that, you should thoroughly think about what you would put on it. the words should be catchy and easy to be understand. It should be direct to the point.
