In a telling sign of how much the white-hot demands for gun control have been tempered by political reality, Mr. Bloomberg’s commercials make no mention of an assault weapons ban once sought by the White House and its allies, instead focusing on the more achievable goal of universal background checks.
“You don’t want to lose everything in the interest of getting the perfect,” Mr. Bloomberg said in an interview, acknowledging his disappointment over the apparent unlikelihood of an assault weapons ban, but insisting he is resolved to push the legislation through at a time when its prospects are uncertain.
The mayor’s advertising blitz, which will saturate television screens in states including Ohio, Pennsylvania, North Carolina and Arizona, represents by far the biggest escalation of Mr. Bloomberg’s attempts to become a one-man counterweight to the National Rifle Association in the political clash over guns.
