50% of the affiliate marketing blogs in my RSS subscriptions posted something about it. I got an email from them too, no big surprise.
Forget all the technical exploits, bloggers can put the damn thing anywhere on their site they want. Who the fuck cares about impressions? From an optimized design standpoint, its done pretty poorly as well. I noticed quite a few blog post titles cut off and ended with ... The black border will kill headline clickthroughs, just like borders do with Adsense.
I was going to make a critical blog bost simply because everyone was rehashing the email invite, but I'll pass. It is an ok idea.. just needs a lot more work. As for it being a pyramid, hell, what isn't?