Has anyone read this book? I've just finished it & thought it was brilliant. A few of the points in the first half of the book I think some of us could use to get media coverage. I've been taking a bit of non-traditional way of getting high quality links & this book just sums it all up.
For example, I run a website from a country currently heading backwards under the current government & wanted to express my opinion on their asylum seeker policy whilst obviously trying to get some sweet, sweet backlinks. This was a few months ago when Flappy Birds was all the rage. So what I did was purchase a Flappy Birds clone script from Fiverr ($5) & hired a pixel artist to recreate the current detention center we house "illegal arrivals" in ($50).
Put it all together, added a bit of context & story to it, launched on Reddit & was able to get links from a lot of small blogs as well as big players such as Gizmodo & Kotaku all the while having it shared over social media for easy social signals. $55 & a few hours for a PR8 & PR7 link + a lot more.
The thing with this strategy though is that it's not always a home run, I have struck out a few times. With that said, striking out only means that you created good quality content for your readers but didn't get the links you were hoping for - not a big deal really. Move on to the next idea & see what happens.
Anyone here used media manipulation for their own good?
For example, I run a website from a country currently heading backwards under the current government & wanted to express my opinion on their asylum seeker policy whilst obviously trying to get some sweet, sweet backlinks. This was a few months ago when Flappy Birds was all the rage. So what I did was purchase a Flappy Birds clone script from Fiverr ($5) & hired a pixel artist to recreate the current detention center we house "illegal arrivals" in ($50).
Put it all together, added a bit of context & story to it, launched on Reddit & was able to get links from a lot of small blogs as well as big players such as Gizmodo & Kotaku all the while having it shared over social media for easy social signals. $55 & a few hours for a PR8 & PR7 link + a lot more.
The thing with this strategy though is that it's not always a home run, I have struck out a few times. With that said, striking out only means that you created good quality content for your readers but didn't get the links you were hoping for - not a big deal really. Move on to the next idea & see what happens.
Anyone here used media manipulation for their own good?
