Site with 0 seo consideration...

S

shindig

New member
Jul 21, 2012
1,290
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Seattle, WA
This has to be the most pathetic example of a site with no seo considerations made.

Sadly it's a company I work for, and a clueless artist/designer is in charge of all website stuff.

Recently I went to the google places page and it had a url to an old domain that wasn't even live.

I popped the site into ahrefs and this is what it shows, (this company is 10 years old and doesn't have a single keyword related to what the company does)
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I've told the owner repeatedly that he needs professional help, but he still has the same artist in charge of running the site...

The google pagespeed test is 33/100 on desktop and 40/100 on mobile. I've repeatedly told him how slow the site is if it's not cached on a device.

Makes me facepalm constantly. I'm throwing together a list of WHY the site is so fucked and what he needs to do starting Monday. Thoughts?
 


shindig said:
Thoughts?
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Strict, point-by-point detailed plan of how you can help. No generalized bullshit. Prove your knowledge in your proposal.

Sounds like he might be one of those "I don't need any SEO! I just need more visitors and sales!" type of people though, so who knows.
 
It's surprising the owner doesn't do any drugs. We had 2 companies call last month asking if we would please invoice them for work we did back in March. One was for $12.5k that the owner never billed on a 25k project. The other was 2k.
 
Don't, avoid.

Most business owners don't care to learn/know.

You could literally explain everything.

Be the expert, prove it, teach this and that.

Yet, after everything.. It comes down to "what they think".

Selling SEO is a waste of time.

UNLESS a business owner absolutely wants to know about it, and get the balling going right now.

I see this over and over in the industry.

I'll literally send out some GREAT ideas to a CEO, explain why these changes are profitable, include studies by industry/well know/leading brands/companies who agree.

Nothing ever gets done, lol. Check back 6 months later, nothing..

The worst is dealing with older people who STILL don't want to invest online. But will GLADLY buy $$,$$$ newspaper ads or something idiotic. (And then track nothing, lol)

Do you even business bro?
 
The owner is very "shoot from the hip" about everything. No planning, but he hustles, all his business is from face to face meetings and referrals from agencies that sub out development to us and mark it up to their clients.

He owns some digital billboards which brings clients to him to buy spots on the sign, and we develop the content/commercials that show on the signs for $20k-$150k.

The artist in charge of the site put a partially developed ecom site together and made it live and it was a clusterfuck when somebody actually "surprise" bought something. Questions started flying in the office like, "who pays for shipping?", "do we have one in stock?", and I just start laughing like a hysterical girl because of the lack of any foresight. I mean who puts a partially developed ecom site live? So unprofessional.

One of the top anchor phrases for the site is the artist's name who is in charge of the site.
 
Create a new site if possible (unless what is being sold is a brand name thing)

Then you do it as you please.

When you rank it and it starts getting a few clients, tell the owner: see this is what a good site is about.

Don't explain technicals. As someone else said here, be the expert.

I had the same situation once and I simply built out a new site from scratch.
 
greenleaves said:
Create a new site if possible (unless what is being sold is a brand name thing)

Then you do it as you please.

When you rank it and it starts getting a few clients, tell the owner: see this is what a good site is about.

Don't explain technicals. As someone else said here, be the expert.

I had the same situation once and I simply built out a new site from scratch.
Click to expand...

This one million times over. Build a competing site and owns the leads.
 
Brahs you sell seo and not revenue and traffic?

Your doing it wrong.

"I can increase your revenue by 10%"

Thats all, dont nerd the fuck out on him,.
 
Zaino said:
Brahs you sell seo and not revenue and traffic?

Your doing it wrong.

"I can increase your revenue by 10%"

Thats all, dont nerd the fuck out on him,.
Click to expand...

True, but regardless..

Certain business owners don't care about seo, traffic, or revenue.

At the end of the day all they want to hear is:

"You have opportunities to grow!!!!"

What it means in reality:

"You don't want to take any risks, but those "ideas" and "opportunities" are there, so sleep easy at night."

You can literally PROVE a few changes will increase rev by 10%, 50%, 100%, whatever. Show supporting facts, case studies, take them on a freaking trip to the moon...

None of it matters. They will listen, they will love, but seldom will they implement and act upon.

It's no different than the Wafo guys buying WSOs. They have a basic formula or idea, yet aren't they going to run with it...

Cliffs: Moral of the story: You have to find a business owner that's currently NOT COMFORTABLE, and wants to risk something, for more.

Fat cat, hungry cat.

What a weird world we live in...

For the longest time I couldn't understand this.

It's all based on "comfort levels".

There must be a reward in mind, in order for ANY risk (sales) to happen.

Unfortunately, a good chunk are "content/happy" as is.
 
most don't care

Why do you think 99% of businesses fail, if you are lucky you get a boss who cares but most don't! Get use to the real world!
 
ww_HypeFree_com said:
Why do you think 99% of businesses fail, if you are lucky you get a boss who cares but most don't! Get use to the real world!
Click to expand...

What time frame are you looking at? 99% of businesses don't fail.

That being said, your point is well taken.

Bigger companies, especially, are so bureaucratic that nothing efficient ever seems to get done.
 
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