Seattle Business Owner Raises His Workers' Minimum Pay to $70,000

[AngryFiver]

This company is gonna have an inbox full of resumes tomorrow...

A Seattle entrepreneur on Monday delivered a startling message to his employees — he is raising the minimum pay for all of his employees to $70,000, while reducing his own pay to the same amount from about $1 million.

Seattle Business Owner Raises His Workers' Minimum Pay to $70,000 - NBC News

 

[KennyPowers]

Genius marketing.

He did the same thing back in 2013. The government increased the payroll tax by 2%, so he increased the salary of all employees by 2%. What followed was a shitton of press coverage, and likely a huge upswing in customers.

Now, he's spending a couple million, but in exchange getting a workforce that's motivated, a shitton of goodwill (for a future IPO), and a shitton of new customers.

Well played. Well fucking played.

 

[JulianTrueFlynn]

Genius marketing.

He did the same thing back in 2013. The government increased the payroll tax by 2%, so he increased the salary of all employees by 2%. What followed was a shitton of press coverage, and likely a huge upswing in customers.

Now, he's spending a couple million, but in exchange getting a workforce that's motivated, a shitton of goodwill (for a future IPO), and a shitton of new customers.

Well played. Well fucking played.

More about it here if you want to read more:
http://www.wickedfire.com/shooting-...ce-ceo-gravity-doing-what-henry-ford-did.html