Hi everyone,
I’m currently managing digital marketing for a small home improvement business and exploring ways to increase leads efficiently. I’ve been researching different paid advertising options and came across several approaches, but I’m especially curious about leveraging home services PPC campaigns.
I want to understand the most effective bidding strategies, ad copy tactics, and targeting methods that actually convert local customers. For those with experience, how do you optimize ad spend while maintaining a high quality score?
Are there any pitfalls to avoid when running home services PPC campaigns?
I’m currently managing digital marketing for a small home improvement business and exploring ways to increase leads efficiently. I’ve been researching different paid advertising options and came across several approaches, but I’m especially curious about leveraging home services PPC campaigns.
I want to understand the most effective bidding strategies, ad copy tactics, and targeting methods that actually convert local customers. For those with experience, how do you optimize ad spend while maintaining a high quality score?
Are there any pitfalls to avoid when running home services PPC campaigns?