SEO Vs PPC what works for you?
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hey alex, im interested with your post, can you give details more about that ? im need fresh starts. I hope you dont mind
Thanks
Ok these things go hand in hand and are not mutually exclusive.
How it should be done.
Stop and think for a second you put in tons of time and hours into optimizing a site for some keywords. It takes months to rank. Those keywords suck, maybe they get a lot of traffic but don't convert.
Always start with PPC first. Find out what keywords actually convert into sales and get traffic. Then and only then start to build out a site or sites using SEO around those keywords. Now you know ahead of time what is going to convert and the SEO effort is worth it.
How it should be done.
Stop and think for a second you put in tons of time and hours into optimizing a site for some keywords. It takes months to rank. Those keywords suck, maybe they get a lot of traffic but don't convert.
Always start with PPC first. Find out what keywords actually convert into sales and get traffic. Then and only then start to build out a site or sites using SEO around those keywords. Now you know ahead of time what is going to convert and the SEO effort is worth it.
If there is a way to "to make sure your landing page or project are going to convert" then we will all be millionaires in no time. unfortunately, that's not how business happens.
Smaxor, wow man. I think your comment here might go by being under appreciated, and that's not good - great point.
I think a lot of people compartmentalize PPC and SEO as two very different practices (I admit, I'm guilty of this).
It's so simple and it makes so much sense. Thanks for pointing that out.
I think a lot of people compartmentalize PPC and SEO as two very different practices (I admit, I'm guilty of this).
It's so simple and it makes so much sense. Thanks for pointing that out.
Hope I don't come off as an asshole, but wasn't what smaxor said common sense? I mean if you are collecting keyword and conversion data from your PPC campaigns, why wouldn't you use it to further your site (via SEO)?
Honestly, if the people praising him did not know this before, or thought of about that, I think there might be so many other things you're missing.
Then again, this might be the newbie section so nothing everything is obvious yet to you guys. Keep going but remember, come up with your own ideas on how to execute, creativity can go a long way.
Honestly, if the people praising him did not know this before, or thought of about that, I think there might be so many other things you're missing.
Then again, this might be the newbie section so nothing everything is obvious yet to you guys. Keep going but remember, come up with your own ideas on how to execute, creativity can go a long way.
Could you expand on this idea? Would doing PPC first be necessary in the case where you are targetting a very broad keyword? For example, what would you do if you were targeting "plumbing"/"find a plumber"? What value is there to doing PPC first if you already know that you're committing to getting people trying to find plumbing/plumbing information to click on your page?
A few things you would gather about your search data if you did PPC
1) Which keywords create the most impressions/searches (the best keywords to go for in terms of volumes)
2) The ones that convert the best. You will have data on the keyword that actually translate into leads and sales over the others. This is why PPC and SEO is great, you can use your PPC data to target the profitable keywords with SEO. Sometimes you will find long tail terms that convert well and are also easy to rank for organically.
Just think man.
etc.
Holdthescroll I think you're looking to narrow. My guess is you're new to ppc and search which is cool. But what you'll find is the obvious words may not be your best words. For example what about broken pipe, fix toilet or pipe fixer. There's hundreds of words that could pull traffic for your terms. Something interesting to do if you can afford it is bid on the broad match term and track your referers. This will show you all the different searches related to you terms that are coming in. It'll also let you see which are converting for you. For example you could broad match plumbing, plumber, pipe, toilet, sink, flood, overflow or contractor/s. Of course those are just a few random examples and most of those words are going to be at a loss for you. Which means you'll want to start adding negative words quickly. The beauty of all this is it happens in real-time and you're getting this data for a relatively small cost.
Productionhead with regards to your isn't it obvious comment. I think you'll find it isn't. Also a lot of things I may see as obvious you may not see as well. My experience is I've found most disciplines are mutually exclusive I think. Do you know about CPM buys, Mailing, PPC, SEO, BH SEO, being an advertiser.... etc etc? My guess is probably not, we're in the newbie section and it can be a lot of work to just learn one discipline none the less 2 or 3. The more you do this stuff the more you'll see how things link together from a top down view. if you want to make yourself sound smart and belittle people the newbie section isn't the place to do it. These people are just trying to learn man and a lot of the stuff you see as obvious they're still new to.
Productionhead with regards to your isn't it obvious comment. I think you'll find it isn't. Also a lot of things I may see as obvious you may not see as well. My experience is I've found most disciplines are mutually exclusive I think. Do you know about CPM buys, Mailing, PPC, SEO, BH SEO, being an advertiser.... etc etc? My guess is probably not, we're in the newbie section and it can be a lot of work to just learn one discipline none the less 2 or 3. The more you do this stuff the more you'll see how things link together from a top down view. if you want to make yourself sound smart and belittle people the newbie section isn't the place to do it. These people are just trying to learn man and a lot of the stuff you see as obvious they're still new to.
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